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Now on Instagram, WhatsApp, Facebook,
1:12
and Messenger. Hello
1:17
and welcome to Decoder. I'm Eli Patel, Editor-in-Chief
1:19
of The Verge, and Decoder is my show
1:21
about big ideas and other problems. Today, I'm
1:24
talking with Rivian founder and CEO, RJ Scrantz.
1:26
RJ was on the show last September
1:29
when we chatted at the Code Conference,
1:31
but the past 10 months have seen
1:33
a whirlwind of change throughout the car
1:35
industry, and at Rivian in particular. This
1:38
year alone, the company has announced five
1:40
new models. The R2, R3, and R3X
1:42
were all announced earlier this year, and
1:44
new second-generation versions of the original R1T
1:46
truck and R1S SUV just arrived
1:49
with a complete update to the computing
1:51
architecture inside the vehicles. And in the
1:53
biggest news of all, Rivian and Volkswagen
1:55
just announced a $5 billion joint
1:57
venture that will co-develop core parts of the company. of
2:00
the hardware and software platform used in cars
2:02
from both automakers. The deal will also provide
2:04
Rivian with a ton of cash. Cash
2:07
the company needs, as it builds towards profitability
2:09
and scale with the launch of the R2s
2:11
in 2026. A
2:13
new partnership structure is absolute bait for
2:16
decoder, so Arj and I talked at
2:18
length about how that partnership is structured,
2:20
and what Rivian is keeping in-house versus
2:22
putting in the joint venture. Rivian's
2:25
had a lot of big partnerships since it was
2:27
founded, including a major relationship with Ford that came
2:29
to an end. So I wanted to know what
2:31
about the VW deal would be different. The
2:34
answer might surprise you. Arj says this joint
2:36
venture is set up to succeed because of
2:38
the specific part of the technology platform in
2:41
the cars it's going to focus on. Of
2:44
course, Arj and I also talked about the cars
2:46
themselves. Rivian let me in R1S to drive for
2:48
a weekend before we had this chat, and it
2:50
was a lot of fun. But
2:52
it's also a really expensive car, and Rivian's still
2:54
losing money in each one. So I
2:56
wanted to know how Rivian is planning to hit profitability
2:58
on each car it sells, and whether
3:00
there's more demand for EVs than some of
3:02
the sales numbers we're seeing might otherwise indicate.
3:05
Arj really got into the weeds on that
3:08
question. You can tell he spent a lot
3:10
of time honing his theory of the case
3:12
against Tesla, and particularly against the Tesla Model
3:14
Y. If you're a decoder listener,
3:16
you've heard me talk to a lot of car
3:18
CEOs on the show. But it's rare to talk
3:20
to a car company founder, and Arj
3:23
was game to talk about basically anything, extremely
3:25
minor feature requests that I pulled from
3:28
Rivian forums. This is a fun one.
3:30
Okay, Rivian CEO, Arj Scrunch. Here we
3:33
go. Arj
3:46
Scrunch, you are the CEO and the founder
3:48
of Rivian. Welcome back to Decoder. Thanks, the
3:50
only good beyond with you here. Yeah, I'm
3:52
excited to talk to you. We last spoke
3:54
at the code conference that was last September.
3:57
A lot has happened since that
3:59
conversation. You've announced entirely new products, the
4:01
R2 and the R3, the R3X, which
4:04
looks beautiful. You should send me
4:06
one. You updated the R1 to a new architecture,
4:08
which I want to talk about in detail. On
4:10
top of all that, Volkswagen just announced a major
4:12
joint venture with you to make software that could
4:14
be worth up to $5 billion. That's
4:16
a lot. Let's start with the joint venture. What is
4:18
it meant to do? We've taken the
4:20
approach of really approaching
4:22
the software and the electronics in the
4:24
vehicle from a clean sheet and developing
4:27
those systems entirely in-house. Even
4:29
in our Gen 1 vehicle, the computers
4:32
that were used across the vehicle are 17
4:34
different ECUs that were built in-house. With
4:36
the Gen 2 architecture, we consolidate that
4:38
down to seven computers or seven ECUs,
4:40
electronic control units. That platform
4:43
is more than just the computers and the network architecture.
4:45
Of course, it's also the software that sits on top
4:47
of them. It's something
4:49
that allows thousands of dollars in
4:51
cost savings. It makes it far easier
4:53
to do over-the-air updates and software improvements
4:55
because we're not having to coordinate amongst
4:58
many, many different suppliers. What
5:00
we've created is of a lot of value. We've
5:02
been in a discussion with the Volkswagen Group for a
5:04
long time around how we might be able to work
5:06
together. Ultimately, what was announced was
5:09
a joint venture whereby through a combination of
5:11
investment and then some licensing fees to us,
5:13
it's a $5 billion deal. $5
5:15
billion comes into Rivian. In exchange,
5:17
we create with them a joint venture that
5:20
leverages our technology. We'll
5:23
see it across all hosted from products. Porsche,
5:25
Audi, Lamborghini, Bentley, the full
5:27
portfolio of Volkswagen-branded products. We
5:31
love that because it aligns so beautifully with
5:33
our mission, the ability to help accelerate putting
5:35
highly compelling electric vehicles into the market,
5:37
which will ultimately drive more demand. Let's
5:40
talk about just the platform you mentioned there
5:42
for a second. There's a lot
5:44
of ways to think about car platforms. The
5:47
definition is pretty muddy. You
5:49
have competitors like Hyundai and Kia that have a
5:52
platform. Every new car is on one platform. That's
5:54
everything from the wheels to the
5:56
design of the car to how long it is in
5:58
some cases. scenario
8:00
would be using one ECU to do everything I
8:02
just described. In this case, it's a much larger
8:04
computer, but one computer. So it's
8:07
a massive simplification for how we think
8:09
about software development and also drives
8:11
a lot of cost out of the vehicle because instead of 70, 80
8:15
little computer boxes with wiring and
8:17
connectors and everything else, we have an RK7. I
8:20
think people really underestimate the complexity of that
8:22
task and also in some ways how simple
8:25
it is compared to other computing
8:27
tasks. When I was at the R1S launch, I
8:29
spent a bunch of time with your platform people
8:31
just talking about how building the car on ethernet
8:33
was a step change in innovation for the car
8:35
industry, which hasn't been the case
8:37
for other car makers. At the
8:39
same time, I've been interviewing car CEOs on
8:42
the show for four years now and they
8:44
have all been talking about reducing
8:46
the number of ECUs and doing over the
8:48
updates in that way. You mentioned
8:50
Rivian and Tesla are already there. Your startup companies who
8:52
were able to architect the car from
8:54
the ground up in this way. Volkswagen
8:56
famously has not been there. Their attempts
8:58
to do this have mostly been met
9:00
with controversy and turnover and bad
9:03
customer experiences. Is that what they're buying
9:05
from you? Just a new architecture, clean sheet, bring it in, we're
9:08
going to take it and not do it ourselves? The
9:10
CEO of Volkswagen Group, Oliver Bloom, and I have
9:12
spent some time in this windmill and I asked
9:14
the deal, we spoke to it together. What gets
9:16
me so excited about this is the portfolio
9:19
of really strong brands that exist within
9:21
Volkswagen Group. You think
9:23
about Porsche or Audi and
9:26
the necessity for those brands to have a step
9:29
change in terms of the technology set to
9:31
really make sure they're at the leading edge. It's
9:34
just such a nice complimentary set
9:36
of capabilities for our technology with
9:38
their products. What we're providing is
9:40
that architecture. We'll provide the
9:43
topology of ECUs along
9:45
with the base operating system and that's
9:47
both for the infotainment platform but also
9:49
for the real-time operating system. There's a
9:51
few different operating systems we've built and
9:54
then everything around over the updates, connectivity,
9:56
but what we won't be providing is
9:58
our user interface. So in all
10:00
the different products this platform will go into, the
10:03
user interface is actually an abstraction at the top
10:05
of the stack. A
10:07
vehicle may have three screens, may have two screens,
10:10
and 10 screens. That's relatively
10:12
simple to change what the UI looks
10:14
like. But everything underneath
10:16
will be really heavily
10:19
commonized using our architecture.
10:22
One of the pieces of that puzzle is when you talk about
10:24
the UI, you have Unreal
10:26
Engine in the cars now, and actually
10:28
showing some UI. The big update was
10:30
now there's cell shading and the depiction
10:32
of the car and the mode screens.
10:35
Is that one layer away? Can Volkswagen choose to use
10:37
Unreal Engine or not? Is that something you're holding close
10:40
to Rivian? Is that just up for
10:42
grabs? That's ultimately a big
10:44
decision for each of the brands. What they want their
10:46
UI to feel like, the beauty
10:48
of the platform we have is in
10:50
terms of compute, graphics capability. We
10:53
talked about the speed of communications across
10:55
the different computers. It provides
10:57
a very high ceiling in terms of what one might
11:00
dream up. One of the other
11:02
benefits of this relationship, you think of it almost like
11:04
there's going to be a
11:06
library of different features and content and
11:09
frameworks we develop around the features and
11:11
content that can be applied across different
11:13
applications. So we've developed, I think,
11:16
a wonderful integration with Unreal, which allows us
11:18
to do these unique
11:21
renders in a very unique style that
11:23
we've designed that's intentionally not photorealistic, but
11:26
rather more artistic and interpretive. You
11:28
could use Unreal Engine to render any style.
11:30
It's such an enabler for making the product
11:32
feel really fresh in our view. So that's
11:35
ultimately going to be the decision of the brands, but it
11:37
certainly could be in there. Yeah, I'm just trying to
11:39
figure out what goes where. You have Rivian,
11:41
which you've developed all the software. You have
11:43
a new JV, which it sounds like
11:45
a bunch of work is going to move into the JV. And
11:48
then your JV has what feels like a
11:50
big client in VW. How
11:52
much of Rivian is moving into the
11:55
joint venture to work on these core
11:57
operating systems, as opposed to the
11:59
user interfaces that you're using? what
16:00
we call our experience management module, which is the
16:03
computer that runs the infotainment platform, will need to
16:05
be different. But the team
16:07
that runs that platform, it's
16:09
a very simple change for us because it's all
16:11
in house. So it's not like we have to
16:13
go back to some supplier and say, hey, we
16:15
need to have output connectors to support this many
16:17
screens. It's like, we can spin up new boards
16:19
really easily. I'm not concerned about that. That's straightforward
16:21
and very easy to understand. The bigger
16:24
question though, is making sure
16:26
that we're not bringing up a wide
16:28
range of different compute platforms. And
16:32
what silicon we select and
16:34
what silicon we really build around for certain
16:36
aspects of this, whether that's the
16:39
core compute platform, whether that's graphics,
16:41
we wanna keep that consistent across the family.
16:44
What that gets us beyond just simplification
16:47
of how we manage running
16:49
over the updates across so many different instances,
16:52
it also gets us a lot of supply chain leverage
16:54
in a way that we really haven't had in the
16:56
past. So you can imagine when we talk to silicon
16:59
providers, in the past, they're looking at
17:01
Rivian's volume and providing a certain price. We now look at
17:03
it across not just our
17:05
volume, but the breadth and strength of
17:07
Volkswagen Group's volume. And
17:09
we expect considerable cost efficiencies
17:11
to result because of that. In
17:13
fact, you can imagine the day of the announcement, I had
17:16
a handful of phone calls from CEOs of
17:18
big semiconductor suppliers and they're like, hey, we can work
17:20
harder on pricing. So
17:23
that was awesome. I mean, it goes from
17:25
Rivian being a small customer today to then,
17:27
oh wow, Rivian is gonna drive a huge
17:29
amount of volume through our
17:31
partnership with Volkswagen. Take me into that
17:33
supplier call. You get a call from the semiconductor supplier
17:35
and they're like, we can help you in pricing today
17:38
a little bit. Is that because they expect more volume
17:40
in 2028? Yeah,
17:42
and these supply chains tend to be
17:44
sticky. So once we select a
17:46
platform, it's not to say that that platform's gonna stay
17:49
the same for the next 10 years. Of course, that
17:51
platform is gonna continue to improve, but the
17:53
frameworks around how we develop on top of
17:55
that platform stay consistent. So we've done
17:57
this already, the Gen 1 to Gen 2. transition
18:00
even within Gen 1 and within Gen
18:02
2, there's improvement that
18:05
we have enhanced chips that are going into the
18:07
vehicle but it's within the same supplier. And so
18:10
the decisions we make over the next year and a half
18:13
are by no means forever one-way
18:15
door decisions but there
18:17
is switching costs associated with it. And
18:19
so that only becomes stronger as the
18:21
scale of the portfolio becomes larger. So
18:24
it's in the interest of both sides to think about the
18:26
long-term. In our case we want to say is this a
18:29
supplier that we want to
18:31
work with ideally for the next decade
18:33
or beyond ideally beyond and
18:35
for the supplier does this customer
18:37
represent significant annual
18:40
year-over-year growth and you know
18:42
in our case we now can say very very firmly
18:45
that hey look we have our two we have our
18:47
three coming that represents growth but
18:49
think of the entirety of Porsche,
18:51
Audi, Volkswagen, Lamborghini, Bentley, Seattle like
18:54
all the brands within Volkswagen group
18:56
that will be electrifying as those
18:58
vehicles electrify they will also be
19:00
using this platform. Do you have enough
19:02
volume now to get leverage over Nvidia? Because you have a
19:04
lot of Nvidia chips in those cars. We
19:07
have the most leverage we've ever had in the history
19:09
of the company. Have you promised Jensen Wang and Bentley?
19:11
That's really the question I'm asking. I don't think he
19:13
needs us to. That's
19:15
probably true. Rivings had a
19:18
lot of partnerships. Amazon obviously a big
19:20
investor then GM was in talks with
19:22
y'all and then Ford made an investment
19:24
to make a truck that got canceled
19:26
then he raised another bunch of money
19:28
from Ford and Amazon. Ford sold
19:30
its whole stake. There's actually rumors of
19:32
a team up with Apple which is interesting. What's
19:35
gonna make the Volkswagen deal different than this past
19:37
history? Well it's interesting you bring
19:39
up all the examples of other partnerships and we've
19:42
looked at the idea of sharing our vehicle
19:44
platform through a variety of alliances. We looked
19:46
at vehicle platform sharing with Ford, vehicle platform
19:48
sharing with Mercedes both very publicly. As
19:51
you alluded to we've looked at big
19:53
platform opportunities with other vehicle manufacturers as
19:55
well and what is
19:57
always in every case The
20:00
challenge is it's getting the network architectures
20:02
of Rivian's platform and those
20:05
other manufacturers that we've talked to to work
20:08
together. It's a challenge in every
20:10
possible way. It's a challenge to get the top
20:12
hat from a traditional company that's using lots and
20:14
lots of supplier source DCUs to work with our
20:17
platform, you know, battery drivetrain chassis that has
20:19
very few ECUs. It's a
20:21
challenge to get those two very different architectures to run
20:24
down the same manufacturing line. And
20:27
by far, putting aside the strategic
20:29
reasons those deals didn't happen, the
20:32
biggest technical boundary was always network architecture.
20:34
So as we've approached this with Volkswagen, interestingly,
20:37
what we're partnering on is precisely the thing
20:39
that has always been the challenge. So while
20:42
this deal is purely around
20:45
aligning our network architectures, it
20:47
certainly makes things like platform sharing
20:49
a lot easier or leveraging manufacturing
20:51
capacity a lot easier. But
20:53
that we didn't start there. We started instead
20:56
to say, let's align network architectures and
20:58
this doesn't have packaging constraints. We
21:01
have to fit, you know, a
21:03
handful of small computers or small boxes into
21:05
the car. They can go in many
21:07
places, but it doesn't have any link
21:09
to the way the vehicle drives, the way the vehicle
21:11
looks. It really just enables
21:14
this software platform to be much
21:16
more compelling as we discussed. And
21:19
so taking away all
21:21
those mechanical design studio packaging
21:23
constraints that we had before
21:25
and then solving the biggest
21:28
challenge, which was network architecture
21:30
by this being that as a project.
21:32
It's just a very different type of relationship. And if I
21:34
could go back in time, I think we would have probably
21:37
realized that bigger than sharing batteries
21:39
or bigger than sharing motors or bigger than sharing
21:41
the combination of those two was
21:43
the opportunity to leverage our electronic
21:45
stack. The deal is for a billion now.
21:47
It might be for up to five. What gets you the
21:49
other four? The way the deal is structured
21:52
is there is a five billion dollar deal. Three
21:54
billion of it is structured as an
21:57
investment and we intentionally structured that to
21:59
be staged over time. given the desire
22:01
to minimize dilution and the desire to
22:04
essentially have those future that
22:06
second billion and the third billion come in at a higher
22:08
share price and after we've achieved some success and so
22:12
even the first billion came in and only half
22:14
of that converts at the share price at the
22:16
time of the announcement the other half converts when
22:18
we Finalize the definitive agreement for
22:20
the joint venture, which of course is very advanced But
22:23
that allows for you know us to minimize
22:25
dilution even in that first billion That's
22:28
the first three billion is equity. The other
22:30
two billion is in conjunction
22:32
with the joint venture one of those is licensing
22:36
fee back to Rivian and the
22:38
other is debt provided from
22:40
Volkswagen to Rivian and it's structured
22:42
in a way that gets paid off through the joint venture over
22:44
time But the goal is
22:46
it inserts five billion dollars Onto
22:48
our balance sheet and so it really provides
22:51
the funding roadmap to get to positive free
22:53
cash flow Takes the balance sheet
22:55
risk off the table in that
22:57
five billion doesn't include any of the Revenue
23:00
associated with the joint venture or any of the
23:02
OpEx improvements associated with the joint venture those we'll
23:04
talk about those numbers So later date, but those
23:06
are not insignificant as you can imagine We
23:11
need to take a quick break when we're back our
23:13
Jenna talk about how the VW deal is going to
23:15
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Just tag Meta AI in your chat or
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get started. It's the
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most advanced AI at your
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fingertips. Expand your
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world with Meta AI. We're
26:32
back with Rivian CEO RJ Screnge to get
26:35
into the decoder questions and what changes and
26:37
what stays the same with the new VW
26:39
deal. Let's
26:41
talk about Rivian for a second. I actually want
26:44
to talk about the cars. This is a restructuring,
26:46
right? You're moving some teams around. You have a
26:48
joint venture now. How is
26:50
Rivian structured now? Or how will it
26:52
be structured? In what way?
26:54
With regards to joint venture. After the joint venture launches,
26:56
how will Rivian be structured? What's changing? Well,
26:59
within our software function, a significant portion
27:01
of the software team, should say the advanced
27:03
majority of the software team will be part of this joint venture. The
27:05
joint venture will look, feel, behave
27:08
like Rivian. It'll be a Rivian
27:10
entity, but it'll have ownership that's
27:13
not just Rivian, but also Volkswagen. The objective is
27:15
to make it look and feel as much like
27:17
Rivian as possible. And that's from
27:19
a recruiting point of view. That's from equity competition point
27:21
of view, all of the above. Me
27:23
leveraging our existing facilities footprint will
27:25
be growing the team, not surprisingly
27:28
to support the much greater
27:30
scope of work that we're now gonna have
27:32
from a application's execution point of view. And
27:35
then from an electronics point of view, the
27:37
subset of our electrical engineering team that's
27:40
responsible for design of these computers will move
27:42
in. But with the exception,
27:45
our self-driving platform, both the perceptions
27:47
of the cameras we design in-house,
27:50
the radar systems, and the
27:53
entirety of the compute platform. So the design
27:55
of the computer system, the
27:57
chip selection, all of that will stay separate from this joint venture
28:00
that's taking place. completely within Rivian. What about
28:02
the rest of Rivian? How is that structured? It
28:04
stays the same. I lead all products. All the product functions
28:06
report to me. So there's a
28:08
propulsion lead that has drive units and
28:10
battery systems reporting to him. There
28:13
is a electrical lead, which has
28:15
all electrical hardware, inclusive of computers,
28:17
cameras, silicon selection
28:20
reporting, in this case, into her. We
28:22
have a chassis body interior
28:24
lead. You can think of it as like
28:26
the traditional vehicle leader that has
28:28
all the bits you see that reports into
28:31
me. We have a safety
28:33
and attributes leader. So that's
28:35
attributes is like all the characteristics
28:37
of the vehicle, which we test and design requirements
28:39
around that reports into me. We
28:42
have a program leader that's responsible for running
28:44
the programs, both on the consumer
28:46
side, R1, R2, R3. On
28:49
the commercial side, our EDV that reports into a
28:51
single program's leader. And let's see.
28:53
We have a head of design who reports to me. And
28:56
then what am I missing? I think I covered them all. When
28:59
you expand those programs to R2 and R3 and so on, will
29:02
those have different leaders, different teams, or are they
29:04
offshoots of R1? Yes, I think of
29:06
it almost like there's a vertical function around
29:08
a capability set. So body
29:10
interior chassis, that's a team. But
29:13
then there's programs within that. So within
29:15
the body chassis interior vehicle team, there's
29:17
a R1 team, there's an R2 team,
29:19
an R3 team. And
29:21
individuals move between those. So one
29:24
can imagine the vast majority of those teams are now
29:26
on R2. There's very few people that
29:28
are supporting R1 because R1, we've
29:30
launched the update. It's stable. The
29:33
significant portion of the company is in R2 or R3. The
29:36
same is true for Propulsion. So we
29:39
just launched all new drive units, new quad,
29:41
new tri, new battery packs in R1. Those
29:44
teams are all now really heavily
29:46
dedicated to R2. Even before
29:48
the launch of Peregrine, you can imagine a lot of the teams
29:50
are already on R2. So that structure,
29:53
to be capable of running and operating multiple
29:55
programs at the same time has evolved. And
29:57
we've worked on it quite a bit. But
29:59
it. It's like one of the best functioning
30:01
parts of the business today. Yeah. The
30:03
reason I asked that question, I asked
30:05
it basically to everyone is car makers
30:07
have the widest range of options. Like
30:09
over time, car companies have been structured
30:11
in every possible way. Tech companies are
30:13
usually pretty functional. Are you thinking that
30:15
eventually you'll have to switch from this
30:17
kind of big functional organization, especially as
30:19
you are maybe making more revenue from
30:21
your JV with Volkswagen and things like
30:23
that? I don't know. One
30:25
of the things that I've realized
30:28
and worked towards was to have as
30:31
few degrees of separation between me and
30:33
the teams that are doing engineering. And
30:36
so often within large car companies, in
30:39
part because of their scale, and I think just in
30:41
part because of the history, there's quite a few layers
30:44
between the actual technical leaders that
30:46
are making technical decisions and the
30:48
CEO. Whereas within Rivian, the
30:51
technical leaders report directly to me.
30:53
It means I have a large number of direct reports
30:55
because everything I just described, the whole product team reports
30:57
to me. And then I have, that's
30:59
with my chief product officer hat on, and then I have
31:02
the CEO side of my role. So I have a CFO
31:04
that reports to me, general counsel reports to me. And
31:06
so the way I run the
31:08
team is I have a product leadership team meeting
31:11
like my regular staff meetings around product leadership. And
31:13
we have quarterly off sites and all the things
31:15
you'd expect for someone who's running
31:17
a product and technology organization to do. And I
31:20
have a similar set of meetings
31:22
that happen from like an executive leadership
31:24
point of view. And so in
31:26
the executive leadership team, I'm both the CEO and I
31:28
also represent product. That's worked really well,
31:31
but it's also something that we've iterated on quite a bit
31:33
as a team. And for me, it
31:35
took a while to make sure we had the
31:37
right rest of the leadership team that would give
31:39
me the bandwidth to be as focused on product
31:41
as I am. Yeah. Well, I have to have
31:43
you back maybe next year after
31:45
R2 and R2. This year still works. Yeah. Because
31:47
I mean, it works when you have one product, right?
31:50
You hit R1 and now you're going to have more.
31:52
And I'm always curious because that seems to be the,
31:54
especially founders near the founder. That seems to be the
31:57
scale point. One of the things I've learned over the
31:59
last year, we've had a lot of great over time
32:01
is the right organizational structure in two or three years
32:04
is likely different than the organizational structure that's
32:06
most effective today. And
32:08
when I've preemptively tried to
32:10
pull what I think will be the
32:13
future state organization structure into today, it
32:16
generally is the wrong decision. So if I
32:18
said, let's design this to look like a
32:20
company that has 10 different
32:22
products, theoretically, you can understand
32:24
why we did it. I would say, oh, we're getting ready
32:26
for when we eventually have 10 different products. But that's so
32:28
in the future that right now we don't, we have an
32:31
R1 and we have a new platform which
32:33
we call a mid-size platform, but it's R2
32:35
and R3, which is a sibling set of products. And
32:38
those products need to be, you know,
32:41
home run over the fence, like the just
32:43
absolutely insanely good. So the whole future of the
32:45
business depends on it. So there's not a
32:47
lot of decisions that we're taking lightly. We're
32:49
looking at every inch of the vehicle. And in
32:51
the case of R2 and R3, really,
32:54
really focusing on costs so that out of
32:56
the gate, they have a
32:58
much better cost structure than what we launched with
33:00
on R1 so that we can get to scaled
33:03
profitability and healthy, positive
33:05
free cashflow. Yeah, this is great.
33:07
It leads right into the other classic decoder question. How
33:10
do you make decisions? What's your framework? In
33:12
our business, I say this all
33:14
the time, but like the thing about a car is
33:17
the number of decisions is so significant. We've
33:19
tried to estimate it. I would argue there's
33:22
many tens of millions of decisions necessary to
33:24
be made in development of a car different
33:27
than if you were designing, let's say a whiteboard
33:29
or a water bottle or something where conceivably
33:31
one or two people could make every single
33:33
product decision on the entire thing by
33:36
necessity, unless you were going to take 20,000 years to develop
33:39
the product and live forever. Like you need to
33:41
have a lot of people working in parallel, making
33:44
truly thousands of decisions every day. And
33:46
those decisions may really be really big, like what's
33:49
the size of the battery pack to really
33:52
small, like what's the radius on the corner
33:54
of a part to minimize stress concentration, like
33:56
those kinds of things. What
33:59
we've done in terms of... of trying to
34:01
ensure that to the
34:03
extent possible, the many millions of
34:05
decisions we'll make over the course of developing a
34:07
product to make sure those feel
34:09
as if one single brain made all those
34:12
decisions, as we talk a lot about the
34:15
philosophy of how we make decisions. What's
34:18
the purpose of the product? What's
34:20
the trade-offs we're willing to make
34:22
around cost versus performance versus perceived
34:25
quality? We have lots
34:27
and lots of iterations around reviews.
34:30
We essentially work really hard to train the organization
34:33
so that the front of the vehicle feels like
34:35
it was designed by the same team as the
34:37
back of the vehicle. The way we approach cost
34:39
optimization in the interior feels consistent with how we've
34:41
approached it in let's say the chassis
34:44
system. And we don't always get it right.
34:46
There are mistakes that get made. We have to fix them. There
34:48
are mistakes that get made that we have
34:50
to address. But we
34:52
do really consciously understand that we do need
34:54
to make a lot of decisions. So for
34:56
us to be functional, we have to have
34:58
highly distributed decision-making. We built
35:00
some frameworks around this. So we understand
35:03
who's the decision maker, who's the, we say who's the D,
35:06
who do we need to inform about the decision, who
35:09
are the people that have to be
35:11
a participant in providing input into the decision.
35:14
And some of these, like my example of like
35:16
a radius on let's say, a part that comes
35:18
together, let's say a welded assembly or a cast
35:20
part, probably one person can make that. There's probably
35:22
not a lot of people involved, but
35:25
on something like what's the door
35:27
opening look like on the car, there's 50 people
35:30
that'll be involved. And there's a seal team,
35:32
there's a window team, there's a door closures
35:34
team, there's a scuff and paint quality team.
35:37
There's like a lot of people that play
35:39
into that. Some of it takes
35:41
practice. When we first started, we didn't
35:43
have as much experience making these kinds of distributed
35:45
decisions. And now it's like, I really feel an
35:47
R2 where the teams are flowing, the
35:50
things that we can't reach decision on get
35:52
escalated. Ultimately, if the escalation point can't
35:54
make the decision, the escorts again, it gets to me
35:57
and then my role is to help navigate decision. But I'd say,
36:00
I end up, as a percentage of total
36:02
decisions, I'm making a very, very small percentage of the decisions.
36:04
I participate in the big decisions, but every day, as
36:06
we're in this conversation, many decisions are getting made as
36:08
we speak. You used some Amazon
36:11
language already in this conversation. You said
36:13
One Way Door, which is a classic
36:15
Amazon decision-making vocabulary. You said, who
36:17
has the D, which I think is also Amazon. You very much
36:19
started with $700 million from Amazon. How
36:21
much of Amazon's decision culture have you
36:24
inherited, and how has that changed? I
36:26
think a lot of Amazon's strengths, because
36:28
Amazon invested in us in 2019, but two
36:31
years before
36:33
we launched our first product. That
36:35
influence has been really helpful. I think One Way Door
36:37
is a key part of their decision framework, which is,
36:40
if a decision's a One Way Door and it has big
36:42
implications, spend time on it. If
36:44
a decision's reversible and doesn't
36:47
have huge implications, make
36:49
it quickly. That's certainly true
36:51
in a vehicle. The nature of our product, there's
36:55
30 plus thousand discrete parts, 2,500 source
36:57
components. There's just
36:59
such a large volume that it's
37:02
inevitable that mistakes or things will
37:05
get done without something having to
37:07
be revisited. I think the
37:09
One Way Door concept is a big one that we've really connected
37:11
with and associated with. The
37:14
other thing that we try really hard to achieve,
37:16
we don't always achieve, and I'd say that I don't think there's
37:18
any company in the world that always achieves this, is
37:21
absolute clarity around who is responsible
37:23
for the decision. It's key
37:25
for accountability. It's a critical element for how
37:27
we truly enable scaled
37:30
distributed decision making. We
37:32
do spend time on that. If something's unclear, you'll
37:34
be in a meeting and you
37:37
find yourself in this infinite do loop of debate.
37:39
You're like, wait a second. You say, who's the
37:41
D? Who owns this decision? Somebody raised their hand.
37:43
What do you think and why do we not
37:45
have a better framework? It's
37:49
just a very efficient way to help navigate
37:51
driving the efficacy of the
37:53
teams. Let's put this into practice.
37:55
A big decision that you had to make recently was you
37:58
decided to expand the factory. And
40:00
so it was a nice way to have the first plant launch where
40:03
it takes some of that risk out. That's a question we get
40:05
asked all the time. We were worried about cannibalization. But the third
40:07
reason was it allows us
40:09
to minimize the risk of launch and speed
40:12
the launch up because we're taking a team
40:14
that we've, you know,
40:17
over time, painfully in many
40:19
ways, brought the team to a place where
40:21
it's now working well. You know, when we launched, we
40:23
didn't have experience in training. We didn't have experience in
40:25
running a plant. We now have a high functioning team.
40:28
And so we said, boy, it'd be great to take this high functioning
40:30
team and launch the next platform.
40:34
And so rather than launching first
40:36
in Georgia, where we have new plants, new product,
40:38
new team, some new technology
40:40
all at once, we're now going
40:43
to have new product and existing plant with existing
40:45
team. So it's a way to reduce the amount
40:47
of time that market and remove the risk. Now,
40:50
saying that Georgia is still a really important
40:52
part of our overall strategy. And in terms
40:54
of R2, it'll be our largest R2 plant.
40:56
It's a 400,000 unit a year
40:58
plant is what's been designed. You know,
41:00
just talking to you and then thinking about Rivian over
41:02
the years, it feels like a lot of the game
41:04
you're playing is just sort of
41:06
managing cash till you get to the appropriate scale. This
41:08
has been written about a lot. I'm sure you are
41:11
frustrated with some of the coverage, but it's, it's sort
41:13
of the game, right? You Rivian burns a lot of
41:15
cash. I think you're still losing money in each R1
41:18
unit you're selling. You've said you're
41:20
going to get to annual profit this year. What's
41:22
the actual phrase? We saw we're going to get
41:24
the positive gross margin. Positive gross margin this year,
41:26
but you still have to like turn profits.
41:29
You got a bunch of investors. You got to pay back. Is
41:32
that how you're thinking about this dance? Like I
41:34
got to get to volume and R2 and R3,
41:37
scale up Georgia. Now you're making 600,000 cars
41:39
a year at the two plants. And
41:42
that'll, that's it. We're, we're often running
41:44
or is there, is there
41:46
another step after that? No, that's
41:48
it. The thing to keep in mind
41:50
is we're investing very heavily into technology
41:52
platforms and vehicle platforms that are designed
41:55
for scale. So if we look
41:57
at what we produce today, we're, this year
41:59
we've our guidance. for the years 57,000
42:01
units of production and roughly
42:03
57,000 units of deliveries. But
42:06
we've got completely in-house electronics, completely in-house
42:08
software stack, in-house perception stack that we
42:10
just launched on the Gen 2, complete
42:13
in-house autonomy. Each of
42:15
those are huge development efforts, and we're
42:18
making those because we're bullish
42:20
on the long term for the business, and
42:22
we believe the structural cost advantages, structural performance
42:24
advantages that result in the end are
42:26
worth it. But that base
42:28
metabolism of the business that results from
42:30
being so heavily vertical in those areas
42:33
means we need a certain level of scale to
42:36
cover that. That's always been the
42:38
case that we put that in our S1, and that's why R2 and
42:40
R3, you know, in that platform
42:42
is so important for scale. What
42:44
we didn't anticipate, if I
42:46
were to wind the clock back to 2019 or 2020, is when we were
42:50
sourcing R1, we had to
42:53
go out to suppliers in 2018 and 2019 when the
42:55
auto industry was at
42:57
peak volume, so things were like humming. And
43:00
we had to go convince suppliers to
43:02
spend time, resources, and bandwidth on
43:05
supplying us parts with
43:07
the, in 2018, 2019, a brand that was
43:09
very unproven for a company that
43:11
didn't have a working plant for a product that wasn't
43:14
yet complete, and in an
43:16
environment where it wasn't clear how rapid
43:18
the demand for electrification would grow. So
43:21
we had very little leverage, and so we
43:23
had to sign up for massive risk premiums
43:25
for sourcing the bill of materials that went
43:27
into the launch configuration of R1. And
43:30
our assumption all along was that as soon as
43:32
we launch, we'll see the success. Those companies will
43:34
want to continue working with us on R2, and
43:37
we'll have leverage to then negotiate those
43:39
risk premiums down. And
43:41
we made some progress that you can see it
43:43
in our quarter-over-quarter improvements. What
43:46
we didn't anticipate was the supply chain crisis, and
43:48
so the supply chain crisis hit us in the
43:50
base of our own we launched. And
43:52
so all these suppliers that we thought we'd be able to say,
43:54
hey, look, we're doing great. The product's
43:56
the best-selling premium EV in the United
43:58
States. It's the Arwinist's. the best selling premium
44:01
vehicle EV or non EV in California. And we're
44:04
about to launch our to work with us to
44:06
come down and cost those suppliers that actually we
44:08
don't have enough supply, can you pay us more
44:10
money? It was just like a
44:12
perfect storm. And we finally have gotten through that,
44:15
where we've resourced a very significant portion or bill of
44:17
materials for any of those suppliers that worked with us.
44:19
That was great. They lowered the price they treated us
44:21
as a as a long term partner. For
44:24
the suppliers that didn't that weren't willing to remove
44:27
the almost extortion level
44:29
premiums we had to move on.
44:31
So we had to break those supply agreements, we had to
44:33
go bring on new suppliers, suppliers that wanted to be part
44:35
of our long term story. Yeah,
44:37
that's a lot of effort to replace the bill
44:40
of materials in a car. So is that drive
44:42
the zonal architecture 17 EC used to seven was
44:44
that an opportunity for you to say we're leaving
44:46
these guys behind? That was more of a technology
44:49
move. That's more on things like windshields
44:51
or seats or stent metal
44:53
parts is the rest of the vehicle that that had
44:56
to be resourced. And you said you're
44:58
at the R1 events you saw it but the I mean,
45:00
the car looks very similar, but most
45:03
of it's new. So even everything under the
45:05
surface is new. And so that is
45:07
what's giving us a step change in cost structure, which
45:09
we'll start to see near the end of the year,
45:11
which is back to your capture of
45:13
my statement that will be positive gross margin by
45:16
by q4 this year. We
45:20
have to take another quick break. When we're back,
45:22
I ask RJ some burning questions about test driving
45:24
the second generation R1S. Ryan
45:31
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apply. We're
46:34
back with Rivian CEO RJ Scrange to talk about
46:36
the second generation R1S, which I had the chance
46:38
to test drive over the weekend. So
46:41
I spent the weekend in a Gen 2 R1S. It
46:43
was a lot of fun. Very fast. Great drive train.
46:45
I had the new Enduro motors and the dual setup.
46:47
It's good. Yeah, the dual setup. Imagine four of those.
46:50
The quad motors, nuts. I got
46:52
a lot of tickets when I was a teenager. I'm not looking
46:54
to get tickets as an adult, but I thought
46:56
about it. It's an expensive car. I had
46:59
the base model. It was still almost 90K
47:01
as options. I
47:03
look at the landscape for,
47:05
you know, you spent 90K on a Benz.
47:07
You're in basically a pillow. A $90,000 F-150,
47:11
like a Platinum F-150, is like
47:13
a pure luxury experience. It's almost
47:16
like ridiculous. The
47:18
R1S is not that. Right. Is
47:20
all that money in the drive train? Is it in
47:22
the new motors? Is that what people are
47:24
buying for the money? Is it just having an EV? What
47:27
you drove, it sounds like you're in like a
47:29
dual performance Max pack. So our biggest battery pack
47:32
with our two motor system, a
47:35
performance frame of that. As you
47:37
said, probably $90,000. I don't know exactly
47:39
which one. But the base price on
47:41
the vehicles around $75, $76
47:44
for the base R1S, which is a smaller battery
47:46
pack, is a very similar drive train to what
47:48
you had. It's a similar acceleration. One
47:51
of the things we focused on when we developed
47:53
the product and the portfolio is to give people
47:56
choices along the price spectrum. So if you're highly price sensitive,
47:58
you have to give people choices. you
48:00
can get something that's really nice for 75, $76,000. If
48:04
you want a lot more range or more performance,
48:06
you can spend up from there. With the new
48:09
tri-motor and then our updated quad,
48:11
it allowed us to move the pricing levels
48:13
even higher for the highest spec because the
48:15
performance is now, it's
48:17
just so staggering. But this is kind of the
48:20
pricing matrix trap, for
48:22
lack of a better word, right? You're selling a very expensive
48:24
car that is priced, even at the low
48:26
numbers at 75, 76, you're
48:29
just fully in luxury car territory. But that's not
48:31
Rivian. I don't think you're trying to sell a
48:33
luxury car, you call them adventure vehicles. The
48:36
expectations around the number are of one experience, and then
48:38
you're still losing money in each one that you sell.
48:40
How do you bring that in line? Is that just
48:42
the job that R2 is meant to do? We
48:45
think of the R1 product has always been
48:47
thought of as our flagship vehicle. So it's
48:49
gonna be our highest
48:52
priced vehicles. We think there's a subtle difference, but
48:54
it's important. We think of them as very
48:56
premium vehicles, but not luxury, because they're vehicles that are
48:58
designed to be used. You can get them dirty, you
49:00
can drive them off road. It was very clear that
49:02
I could hose out the inside of this car. Yeah,
49:04
they're designed to be heavily used. There
49:08
was a moment when my six year old was like a little
49:10
car sick in traffic, and I was like, oh, it'll
49:13
be fine. I'll just hit it with the garden hose.
49:15
We got through it, it was fine. She watched the
49:17
screen. That's good, I like that. That's hilarious. So the
49:19
R2 though is a much lower cost architecture. We had
49:21
an investor day where we talked about some of this,
49:23
but it benefits from some of the
49:25
supply chain leverage that I talked about before, where
49:28
we're sourcing this from a very different
49:30
vantage point. R1, its success has been
49:32
really helpful in sourcing R2, because many
49:35
of these suppliers, which I remember meeting with in 2018,
49:37
2019, and
49:39
they decided to put pricing that had
49:41
a lot of premiums. And what they've seen is, basically
49:44
what we've said we were gonna do, we've done.
49:46
So the volumes we anticipated were now hitting. They
49:49
also see that the R1 has been
49:51
a huge market success in
49:54
terms of electric vehicles over $70,000. It's
49:57
by significant to be the best selling vehicle. So
50:00
it outsells Model S, it outsells Model X. So
50:02
in that premium segment, it does really well.
50:05
And so the hope is if we can take the
50:07
success we've had at price points, as you
50:09
said, north of $70,000 and
50:12
translate that to price points north of $40,000, if
50:16
we have any semblance of the market share that
50:18
we've been able to capture at the high end
50:20
at this more middle price band,
50:22
call it the average, near the average transaction price of
50:25
a vehicle in the United States, we
50:27
hope that will translate to significant volume, certainly
50:29
well beyond what we can produce in normal and
50:32
allow us to turn on our Georgia facilities
50:34
to supplement the demand that exists there. Do
50:37
you anticipate that you're gonna start making money
50:39
in R1 as you hit scale as this
50:41
goes on? When do you think that will
50:43
happen? As we
50:45
said, this Q4 will be positive gross margins
50:47
on a unit basis that'll make money by
50:50
the end of this year. The scale
50:52
of our operating expenses, the scale of our
50:54
R&D is very large. So
50:57
the denominator of R1 revenue just isn't big
50:59
enough. We need more volume to
51:02
cover all of our operating expenses. But
51:04
the question of, does making one more
51:06
car lead to us having more
51:08
or less money? The answer to that will be
51:10
yes, it will lead us having more money. Is that
51:12
gonna be the case for R2 and R3 from
51:14
the start? Yeah, so that's a big difference. And
51:17
we haven't given any of the numbers
51:19
yet, but sourcing
51:21
R2 has been about as different as one
51:24
could have ever imagined from R1. Now use
51:26
an anecdotal example just to illustrate the point.
51:29
On R1, when we would be
51:31
sourcing lots of the components, I would go
51:33
to Detroit to meet with suppliers and
51:36
maybe I would get a
51:39
vice president to
51:41
meet me in some conference room after waiting in a
51:43
lobby for 30 minutes for a meeting that the suppliers
51:45
laid to. More often than not,
51:47
it'd be like a senior manager of sales
51:49
or maybe a director of sales. We
51:52
were very low in terms of how those suppliers
51:54
prioritized us. If I contrast that with the same
51:57
systems I got the same suppliers on R2. the
52:00
CEOs of those suppliers are flying to normal
52:02
Illinois to meet with me. And
52:05
so it's such a different sourcing
52:07
environment. So the pricing that we're seeing for
52:10
similar components is
52:12
much, much lower. Now on top of that, we've
52:15
architected the vehicle to be simpler. You
52:17
know, R1 is a pretty
52:19
remarkable thing. It's, you know, active damping.
52:21
It's got electro hydraulic roll control. It's
52:24
got massive adjustment in the ride height
52:26
with air suspension. Whereas R2 is a
52:28
passive spring, semi-active
52:31
damper. Pretty straightforward, you
52:33
know, passive anti-roll bar in
52:35
the chassis system. Body architecture
52:37
isn't designed for the extreme off-roading
52:40
of what we see in R1. You
52:42
know, it's still a capable vehicle off trail, but it's not
52:45
nothing like what we did with R1. You're
52:47
anticipating a lot of demand for R2, right? Like
52:50
it feels like you're gearing up for this to
52:52
be the mainstream vehicle. There's a
52:54
lot of just noise about the
52:56
EV industry right now or sales up, are
52:58
they down? Is it just Tesla sales are
53:00
dropping? Is it people are, all
53:02
the early adopters already bought it. Do you
53:04
see the latent demand for a car like
53:06
R2, like ready
53:09
for your ambition? It's
53:11
funny you say latent demand. I actually use that exact phrase
53:13
all the time. There's a
53:15
massive amount of bias
53:18
that's gone into describing what's happening in
53:20
terms of EV growth and
53:23
the causality of its slowdown in growth. Notice
53:25
I said slowdown in growth. It's still growing,
53:27
just not growing as fast. But
53:29
the causality of that is something that
53:31
we can debate. And I think more
53:33
often than not, people are assigning the causality to
53:36
say there's not a lot of demand for EVs.
53:39
And often the folks that are saying that are saying
53:41
that because they've developed and launched EVs that haven't done
53:43
that well. What I would say
53:46
is the primary reason for the slowdown
53:48
is there is an extreme, truly
53:51
extreme lack of choice. If
53:53
you want to spend less than $50,000 for an EV, I'd
53:56
say there's like a very, very small
53:58
number of great products. Tesla, you know,
54:01
Model 3, Model Y are highly compelling,
54:03
great products, but they don't have
54:05
a lot of competition. And
54:07
the products that are trying to compete with them
54:09
more often than not, without being specific have
54:12
unfortunately replicated the
54:15
package, the shape or the overall
54:18
proportion of the vehicle such
54:20
that they're branded, they're not a Tesla
54:22
branded vehicle, but they decide to. The
54:25
center line of the vehicle is almost identical to
54:27
a Model Y. The seating package is within millimeters
54:29
of a Model Y. The performance
54:31
is slightly worse than a Model
54:33
Y. So ironically,
54:36
because of the Model Y success, you have a
54:38
lot of incumbents that have built products that look
54:40
and feel and are shaped a lot like a
54:42
Model Y. That's very different
54:44
than the ICE, the internal combustion space where
54:47
you have hundreds of choices, lots of
54:49
brands, lots of variety of
54:51
form factor. And so what
54:54
we've witnessed over the last few years is because
54:56
of lack of choice, we've had a lot of
54:58
customers that have gone to one single brand and
55:01
have had to have a lot of elasticity of
55:03
their form factor desires. So maybe they wanted a
55:05
true SUV and got a very
55:07
car like crossover with the Model Y. Maybe
55:10
they wanted something that was a little bit bigger, but
55:13
they got something that was more like the Model
55:15
Y. Maybe they didn't love the Tesla look, but
55:17
it's the best products they took the Model Y.
55:19
So I think you have a
55:21
market that's fairly saturated with Teslas. And
55:24
I think the customers that are waiting on the sidelines
55:26
saying, you know, I bought a Toyota
55:28
RAV4, I bought a Highlander and I want
55:31
that kind of SUV like profile,
55:33
but I want an EV, but there's nothing out
55:35
there for me. They're probably still waiting. We
55:37
see that evidenced through the
55:40
really positive reaction to the R2. And
55:42
the R2 very intentionally, much like we did with R1,
55:45
it's not trying at all to be a Tesla Model
55:47
Y. It's going to compete from a price point point
55:49
of view, very similar pricing. It's
55:51
very similar size. It's slightly shorter than a Model
55:53
Y, but it's not trying to replicate
55:55
a Model Y. And I think that's not to say Model Y
55:58
isn't a great car. I think it's an awesome car. Yeah,
1:02:00
in the back seats. Yeah. The front seats, they're just
1:02:02
right there. But in the back ones, on the R1,
1:02:04
they're a little hidden away. That's a
1:02:06
great question. We've gone to electronic, just so anybody's listening,
1:02:08
we have an electronic release on the inside of the
1:02:11
car instead of a manual latch. And
1:02:13
the benefit of that is it allows the release to
1:02:15
be software defined, and you can open and close, or
1:02:18
open the door without necessarily having to pull a
1:02:20
cable. In the back of
1:02:22
the vehicle, there's only an electronic release. And
1:02:24
so the scenario in which you need
1:02:26
to get out of the vehicle, in the case of, let's
1:02:28
say, like going into water, what
1:02:30
we're actually working on is when you're in the vehicle,
1:02:33
since it's being submerged, the window's lower. That's
1:02:36
actually the most effective way to get out of the car is to be
1:02:38
able to climb out the window. So
1:02:40
that's something we're looking at very closely. What we
1:02:42
do on R2, whether there's a handle or whether
1:02:44
we lower the windows or use the front door,
1:02:46
that's a question. We haven't answered that. But it's
1:02:49
one that a lot of people last about. Yeah.
1:02:52
It's interesting how many people are focused at that with R1.
1:02:55
Well, it's a very, very extreme corner case
1:02:57
of a car being submerged. And there's lots
1:02:59
of ways to solve getting out of it
1:03:02
that are beyond just the release. But that's pretty
1:03:05
much what people are, like
1:03:07
what happens if I find myself in a lake? How do I get
1:03:09
out? The reality is it's very hard to
1:03:11
open a door once you're submerged, as you probably know. So
1:03:14
the better thing to do is have the
1:03:16
windows open as it's sinking. Yeah. All right,
1:03:18
last one, much more minor. You mentioned maps
1:03:20
and the mapping system. This is just me.
1:03:23
The way the map zooms when you're
1:03:25
getting to a corner has consistently confused
1:03:27
me every time I've driven an R1
1:03:29
car because it changes the distance that
1:03:31
you have to think about. Can
1:03:33
you just give me a setting to turn that one off? We
1:03:35
could. Look, it's an
1:03:37
audio show. RJ is looking off in the distance,
1:03:39
being like, what should I say? Yeah,
1:03:43
we could. Yeah, we could definitely do that. I'm just trying to
1:03:45
think of the mirror tilting I agreed
1:03:47
with. I could give you one. This one
1:03:49
doesn't bother me. But now that you brought it up, I'm
1:03:51
sure I'll see something. Well, if you spend all your time
1:03:53
in a car without it, then you have one with it.
1:03:55
You're like, I'm looking at the map, and the scale has
1:03:57
changed. This will be the first
1:03:59
call I make after you all. team to see if we can
1:04:01
fix that. Fair enough. All right.
1:04:03
And then when is the R3X coming out? That's my
1:04:05
last question. When can I buy an R3X? Oh,
1:04:08
I wish tomorrow. I'm so excited about the R3X. It's
1:04:11
probably the car that we get the most questions
1:04:13
about. And it's
1:04:16
just, I mean, the packaging on it is
1:04:18
just exceptional. But as soon as we possibly
1:04:20
can, but we're not giving a date. And
1:04:23
we are learning from previous mistake we made, which is when
1:04:25
we launched R1, we launched R1T, R1S, and
1:04:27
the commercial van all at the same time. So
1:04:31
we sort of like almost choked to death trying
1:04:33
to ingest that much complexity. So what we're doing
1:04:35
with this new platform is we're launching R2 first,
1:04:38
allowing some time to get that
1:04:41
stable and then launching R3. I will
1:04:43
say this, the first R3 that we're launching, it's
1:04:45
going to start with R3X. And then
1:04:47
we'll bring in base R3 after R3X. So
1:04:50
that's good. That's news. I like that. Yeah, that's news. All
1:04:53
right. We haven't announced exactly when. But everyone at Rivian
1:04:55
is highly incentivized because we all want one so bad
1:04:57
to get the R3X in as soon as possible. It
1:04:59
does feel like it's going to be hit. RJ,
1:05:02
thank you. You've given us a lot of time. Thank you, Sir. I'm sure you're
1:05:04
going to be a decoder. Yeah, it's fun. Thanks so much. I'd
1:05:10
like to thank RJ for taking the time to join Decoder.
1:05:12
And thank you for listening. I hope you enjoyed it. If
1:05:14
you'd like to let us know what you thought about this
1:05:16
episode or really anything about the show, drop us a line.
1:05:18
You can email us at decoderatheverge.com. We really do read all
1:05:20
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1:05:22
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1:05:24
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1:05:27
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1:05:29
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1:05:33
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