Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Released Monday, 22nd July 2024
 1 person rated this episode
Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Rivian CEO RJ Scaringe says too many carmakers are copying Tesla

Monday, 22nd July 2024
 1 person rated this episode
Rate Episode

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Now on Instagram, WhatsApp, Facebook,

1:12

and Messenger. Hello

1:17

and welcome to Decoder. I'm Eli Patel, Editor-in-Chief

1:19

of The Verge, and Decoder is my show

1:21

about big ideas and other problems. Today, I'm

1:24

talking with Rivian founder and CEO, RJ Scrantz.

1:26

RJ was on the show last September

1:29

when we chatted at the Code Conference,

1:31

but the past 10 months have seen

1:33

a whirlwind of change throughout the car

1:35

industry, and at Rivian in particular. This

1:38

year alone, the company has announced five

1:40

new models. The R2, R3, and R3X

1:42

were all announced earlier this year, and

1:44

new second-generation versions of the original R1T

1:46

truck and R1S SUV just arrived

1:49

with a complete update to the computing

1:51

architecture inside the vehicles. And in the

1:53

biggest news of all, Rivian and Volkswagen

1:55

just announced a $5 billion joint

1:57

venture that will co-develop core parts of the company. of

2:00

the hardware and software platform used in cars

2:02

from both automakers. The deal will also provide

2:04

Rivian with a ton of cash. Cash

2:07

the company needs, as it builds towards profitability

2:09

and scale with the launch of the R2s

2:11

in 2026. A

2:13

new partnership structure is absolute bait for

2:16

decoder, so Arj and I talked at

2:18

length about how that partnership is structured,

2:20

and what Rivian is keeping in-house versus

2:22

putting in the joint venture. Rivian's

2:25

had a lot of big partnerships since it was

2:27

founded, including a major relationship with Ford that came

2:29

to an end. So I wanted to know what

2:31

about the VW deal would be different. The

2:34

answer might surprise you. Arj says this joint

2:36

venture is set up to succeed because of

2:38

the specific part of the technology platform in

2:41

the cars it's going to focus on. Of

2:44

course, Arj and I also talked about the cars

2:46

themselves. Rivian let me in R1S to drive for

2:48

a weekend before we had this chat, and it

2:50

was a lot of fun. But

2:52

it's also a really expensive car, and Rivian's still

2:54

losing money in each one. So I

2:56

wanted to know how Rivian is planning to hit profitability

2:58

on each car it sells, and whether

3:00

there's more demand for EVs than some of

3:02

the sales numbers we're seeing might otherwise indicate.

3:05

Arj really got into the weeds on that

3:08

question. You can tell he spent a lot

3:10

of time honing his theory of the case

3:12

against Tesla, and particularly against the Tesla Model

3:14

Y. If you're a decoder listener,

3:16

you've heard me talk to a lot of car

3:18

CEOs on the show. But it's rare to talk

3:20

to a car company founder, and Arj

3:23

was game to talk about basically anything, extremely

3:25

minor feature requests that I pulled from

3:28

Rivian forums. This is a fun one.

3:30

Okay, Rivian CEO, Arj Scrunch. Here we

3:33

go. Arj

3:46

Scrunch, you are the CEO and the founder

3:48

of Rivian. Welcome back to Decoder. Thanks, the

3:50

only good beyond with you here. Yeah, I'm

3:52

excited to talk to you. We last spoke

3:54

at the code conference that was last September.

3:57

A lot has happened since that

3:59

conversation. You've announced entirely new products, the

4:01

R2 and the R3, the R3X, which

4:04

looks beautiful. You should send me

4:06

one. You updated the R1 to a new architecture,

4:08

which I want to talk about in detail. On

4:10

top of all that, Volkswagen just announced a major

4:12

joint venture with you to make software that could

4:14

be worth up to $5 billion. That's

4:16

a lot. Let's start with the joint venture. What is

4:18

it meant to do? We've taken the

4:20

approach of really approaching

4:22

the software and the electronics in the

4:24

vehicle from a clean sheet and developing

4:27

those systems entirely in-house. Even

4:29

in our Gen 1 vehicle, the computers

4:32

that were used across the vehicle are 17

4:34

different ECUs that were built in-house. With

4:36

the Gen 2 architecture, we consolidate that

4:38

down to seven computers or seven ECUs,

4:40

electronic control units. That platform

4:43

is more than just the computers and the network architecture.

4:45

Of course, it's also the software that sits on top

4:47

of them. It's something

4:49

that allows thousands of dollars in

4:51

cost savings. It makes it far easier

4:53

to do over-the-air updates and software improvements

4:55

because we're not having to coordinate amongst

4:58

many, many different suppliers. What

5:00

we've created is of a lot of value. We've

5:02

been in a discussion with the Volkswagen Group for a

5:04

long time around how we might be able to work

5:06

together. Ultimately, what was announced was

5:09

a joint venture whereby through a combination of

5:11

investment and then some licensing fees to us,

5:13

it's a $5 billion deal. $5

5:15

billion comes into Rivian. In exchange,

5:17

we create with them a joint venture that

5:20

leverages our technology. We'll

5:23

see it across all hosted from products. Porsche,

5:25

Audi, Lamborghini, Bentley, the full

5:27

portfolio of Volkswagen-branded products. We

5:31

love that because it aligns so beautifully with

5:33

our mission, the ability to help accelerate putting

5:35

highly compelling electric vehicles into the market,

5:37

which will ultimately drive more demand. Let's

5:40

talk about just the platform you mentioned there

5:42

for a second. There's a lot

5:44

of ways to think about car platforms. The

5:47

definition is pretty muddy. You

5:49

have competitors like Hyundai and Kia that have a

5:52

platform. Every new car is on one platform. That's

5:54

everything from the wheels to the

5:56

design of the car to how long it is in

5:58

some cases. scenario

8:00

would be using one ECU to do everything I

8:02

just described. In this case, it's a much larger

8:04

computer, but one computer. So it's

8:07

a massive simplification for how we think

8:09

about software development and also drives

8:11

a lot of cost out of the vehicle because instead of 70, 80

8:15

little computer boxes with wiring and

8:17

connectors and everything else, we have an RK7. I

8:20

think people really underestimate the complexity of that

8:22

task and also in some ways how simple

8:25

it is compared to other computing

8:27

tasks. When I was at the R1S launch, I

8:29

spent a bunch of time with your platform people

8:31

just talking about how building the car on ethernet

8:33

was a step change in innovation for the car

8:35

industry, which hasn't been the case

8:37

for other car makers. At the

8:39

same time, I've been interviewing car CEOs on

8:42

the show for four years now and they

8:44

have all been talking about reducing

8:46

the number of ECUs and doing over the

8:48

updates in that way. You mentioned

8:50

Rivian and Tesla are already there. Your startup companies who

8:52

were able to architect the car from

8:54

the ground up in this way. Volkswagen

8:56

famously has not been there. Their attempts

8:58

to do this have mostly been met

9:00

with controversy and turnover and bad

9:03

customer experiences. Is that what they're buying

9:05

from you? Just a new architecture, clean sheet, bring it in, we're

9:08

going to take it and not do it ourselves? The

9:10

CEO of Volkswagen Group, Oliver Bloom, and I have

9:12

spent some time in this windmill and I asked

9:14

the deal, we spoke to it together. What gets

9:16

me so excited about this is the portfolio

9:19

of really strong brands that exist within

9:21

Volkswagen Group. You think

9:23

about Porsche or Audi and

9:26

the necessity for those brands to have a step

9:29

change in terms of the technology set to

9:31

really make sure they're at the leading edge. It's

9:34

just such a nice complimentary set

9:36

of capabilities for our technology with

9:38

their products. What we're providing is

9:40

that architecture. We'll provide the

9:43

topology of ECUs along

9:45

with the base operating system and that's

9:47

both for the infotainment platform but also

9:49

for the real-time operating system. There's a

9:51

few different operating systems we've built and

9:54

then everything around over the updates, connectivity,

9:56

but what we won't be providing is

9:58

our user interface. So in all

10:00

the different products this platform will go into, the

10:03

user interface is actually an abstraction at the top

10:05

of the stack. A

10:07

vehicle may have three screens, may have two screens,

10:10

and 10 screens. That's relatively

10:12

simple to change what the UI looks

10:14

like. But everything underneath

10:16

will be really heavily

10:19

commonized using our architecture.

10:22

One of the pieces of that puzzle is when you talk about

10:24

the UI, you have Unreal

10:26

Engine in the cars now, and actually

10:28

showing some UI. The big update was

10:30

now there's cell shading and the depiction

10:32

of the car and the mode screens.

10:35

Is that one layer away? Can Volkswagen choose to use

10:37

Unreal Engine or not? Is that something you're holding close

10:40

to Rivian? Is that just up for

10:42

grabs? That's ultimately a big

10:44

decision for each of the brands. What they want their

10:46

UI to feel like, the beauty

10:48

of the platform we have is in

10:50

terms of compute, graphics capability. We

10:53

talked about the speed of communications across

10:55

the different computers. It provides

10:57

a very high ceiling in terms of what one might

11:00

dream up. One of the other

11:02

benefits of this relationship, you think of it almost like

11:04

there's going to be a

11:06

library of different features and content and

11:09

frameworks we develop around the features and

11:11

content that can be applied across different

11:13

applications. So we've developed, I think,

11:16

a wonderful integration with Unreal, which allows us

11:18

to do these unique

11:21

renders in a very unique style that

11:23

we've designed that's intentionally not photorealistic, but

11:26

rather more artistic and interpretive. You

11:28

could use Unreal Engine to render any style.

11:30

It's such an enabler for making the product

11:32

feel really fresh in our view. So that's

11:35

ultimately going to be the decision of the brands, but it

11:37

certainly could be in there. Yeah, I'm just trying to

11:39

figure out what goes where. You have Rivian,

11:41

which you've developed all the software. You have

11:43

a new JV, which it sounds like

11:45

a bunch of work is going to move into the JV. And

11:48

then your JV has what feels like a

11:50

big client in VW. How

11:52

much of Rivian is moving into the

11:55

joint venture to work on these core

11:57

operating systems, as opposed to the

11:59

user interfaces that you're using? what

16:00

we call our experience management module, which is the

16:03

computer that runs the infotainment platform, will need to

16:05

be different. But the team

16:07

that runs that platform, it's

16:09

a very simple change for us because it's all

16:11

in house. So it's not like we have to

16:13

go back to some supplier and say, hey, we

16:15

need to have output connectors to support this many

16:17

screens. It's like, we can spin up new boards

16:19

really easily. I'm not concerned about that. That's straightforward

16:21

and very easy to understand. The bigger

16:24

question though, is making sure

16:26

that we're not bringing up a wide

16:28

range of different compute platforms. And

16:32

what silicon we select and

16:34

what silicon we really build around for certain

16:36

aspects of this, whether that's the

16:39

core compute platform, whether that's graphics,

16:41

we wanna keep that consistent across the family.

16:44

What that gets us beyond just simplification

16:47

of how we manage running

16:49

over the updates across so many different instances,

16:52

it also gets us a lot of supply chain leverage

16:54

in a way that we really haven't had in the

16:56

past. So you can imagine when we talk to silicon

16:59

providers, in the past, they're looking at

17:01

Rivian's volume and providing a certain price. We now look at

17:03

it across not just our

17:05

volume, but the breadth and strength of

17:07

Volkswagen Group's volume. And

17:09

we expect considerable cost efficiencies

17:11

to result because of that. In

17:13

fact, you can imagine the day of the announcement, I had

17:16

a handful of phone calls from CEOs of

17:18

big semiconductor suppliers and they're like, hey, we can work

17:20

harder on pricing. So

17:23

that was awesome. I mean, it goes from

17:25

Rivian being a small customer today to then,

17:27

oh wow, Rivian is gonna drive a huge

17:29

amount of volume through our

17:31

partnership with Volkswagen. Take me into that

17:33

supplier call. You get a call from the semiconductor supplier

17:35

and they're like, we can help you in pricing today

17:38

a little bit. Is that because they expect more volume

17:40

in 2028? Yeah,

17:42

and these supply chains tend to be

17:44

sticky. So once we select a

17:46

platform, it's not to say that that platform's gonna stay

17:49

the same for the next 10 years. Of course, that

17:51

platform is gonna continue to improve, but the

17:53

frameworks around how we develop on top of

17:55

that platform stay consistent. So we've done

17:57

this already, the Gen 1 to Gen 2. transition

18:00

even within Gen 1 and within Gen

18:02

2, there's improvement that

18:05

we have enhanced chips that are going into the

18:07

vehicle but it's within the same supplier. And so

18:10

the decisions we make over the next year and a half

18:13

are by no means forever one-way

18:15

door decisions but there

18:17

is switching costs associated with it. And

18:19

so that only becomes stronger as the

18:21

scale of the portfolio becomes larger. So

18:24

it's in the interest of both sides to think about the

18:26

long-term. In our case we want to say is this a

18:29

supplier that we want to

18:31

work with ideally for the next decade

18:33

or beyond ideally beyond and

18:35

for the supplier does this customer

18:37

represent significant annual

18:40

year-over-year growth and you know

18:42

in our case we now can say very very firmly

18:45

that hey look we have our two we have our

18:47

three coming that represents growth but

18:49

think of the entirety of Porsche,

18:51

Audi, Volkswagen, Lamborghini, Bentley, Seattle like

18:54

all the brands within Volkswagen group

18:56

that will be electrifying as those

18:58

vehicles electrify they will also be

19:00

using this platform. Do you have enough

19:02

volume now to get leverage over Nvidia? Because you have a

19:04

lot of Nvidia chips in those cars. We

19:07

have the most leverage we've ever had in the history

19:09

of the company. Have you promised Jensen Wang and Bentley?

19:11

That's really the question I'm asking. I don't think he

19:13

needs us to. That's

19:15

probably true. Rivings had a

19:18

lot of partnerships. Amazon obviously a big

19:20

investor then GM was in talks with

19:22

y'all and then Ford made an investment

19:24

to make a truck that got canceled

19:26

then he raised another bunch of money

19:28

from Ford and Amazon. Ford sold

19:30

its whole stake. There's actually rumors of

19:32

a team up with Apple which is interesting. What's

19:35

gonna make the Volkswagen deal different than this past

19:37

history? Well it's interesting you bring

19:39

up all the examples of other partnerships and we've

19:42

looked at the idea of sharing our vehicle

19:44

platform through a variety of alliances. We looked

19:46

at vehicle platform sharing with Ford, vehicle platform

19:48

sharing with Mercedes both very publicly. As

19:51

you alluded to we've looked at big

19:53

platform opportunities with other vehicle manufacturers as

19:55

well and what is

19:57

always in every case The

20:00

challenge is it's getting the network architectures

20:02

of Rivian's platform and those

20:05

other manufacturers that we've talked to to work

20:08

together. It's a challenge in every

20:10

possible way. It's a challenge to get the top

20:12

hat from a traditional company that's using lots and

20:14

lots of supplier source DCUs to work with our

20:17

platform, you know, battery drivetrain chassis that has

20:19

very few ECUs. It's a

20:21

challenge to get those two very different architectures to run

20:24

down the same manufacturing line. And

20:27

by far, putting aside the strategic

20:29

reasons those deals didn't happen, the

20:32

biggest technical boundary was always network architecture.

20:34

So as we've approached this with Volkswagen, interestingly,

20:37

what we're partnering on is precisely the thing

20:39

that has always been the challenge. So while

20:42

this deal is purely around

20:45

aligning our network architectures, it

20:47

certainly makes things like platform sharing

20:49

a lot easier or leveraging manufacturing

20:51

capacity a lot easier. But

20:53

that we didn't start there. We started instead

20:56

to say, let's align network architectures and

20:58

this doesn't have packaging constraints. We

21:01

have to fit, you know, a

21:03

handful of small computers or small boxes into

21:05

the car. They can go in many

21:07

places, but it doesn't have any link

21:09

to the way the vehicle drives, the way the vehicle

21:11

looks. It really just enables

21:14

this software platform to be much

21:16

more compelling as we discussed. And

21:19

so taking away all

21:21

those mechanical design studio packaging

21:23

constraints that we had before

21:25

and then solving the biggest

21:28

challenge, which was network architecture

21:30

by this being that as a project.

21:32

It's just a very different type of relationship. And if I

21:34

could go back in time, I think we would have probably

21:37

realized that bigger than sharing batteries

21:39

or bigger than sharing motors or bigger than sharing

21:41

the combination of those two was

21:43

the opportunity to leverage our electronic

21:45

stack. The deal is for a billion now.

21:47

It might be for up to five. What gets you the

21:49

other four? The way the deal is structured

21:52

is there is a five billion dollar deal. Three

21:54

billion of it is structured as an

21:57

investment and we intentionally structured that to

21:59

be staged over time. given the desire

22:01

to minimize dilution and the desire to

22:04

essentially have those future that

22:06

second billion and the third billion come in at a higher

22:08

share price and after we've achieved some success and so

22:12

even the first billion came in and only half

22:14

of that converts at the share price at the

22:16

time of the announcement the other half converts when

22:18

we Finalize the definitive agreement for

22:20

the joint venture, which of course is very advanced But

22:23

that allows for you know us to minimize

22:25

dilution even in that first billion That's

22:28

the first three billion is equity. The other

22:30

two billion is in conjunction

22:32

with the joint venture one of those is licensing

22:36

fee back to Rivian and the

22:38

other is debt provided from

22:40

Volkswagen to Rivian and it's structured

22:42

in a way that gets paid off through the joint venture over

22:44

time But the goal is

22:46

it inserts five billion dollars Onto

22:48

our balance sheet and so it really provides

22:51

the funding roadmap to get to positive free

22:53

cash flow Takes the balance sheet

22:55

risk off the table in that

22:57

five billion doesn't include any of the Revenue

23:00

associated with the joint venture or any of the

23:02

OpEx improvements associated with the joint venture those we'll

23:04

talk about those numbers So later date, but those

23:06

are not insignificant as you can imagine We

23:11

need to take a quick break when we're back our

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Jenna talk about how the VW deal is going to

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world with Meta AI. We're

26:32

back with Rivian CEO RJ Screnge to get

26:35

into the decoder questions and what changes and

26:37

what stays the same with the new VW

26:39

deal. Let's

26:41

talk about Rivian for a second. I actually want

26:44

to talk about the cars. This is a restructuring,

26:46

right? You're moving some teams around. You have a

26:48

joint venture now. How is

26:50

Rivian structured now? Or how will it

26:52

be structured? In what way?

26:54

With regards to joint venture. After the joint venture launches,

26:56

how will Rivian be structured? What's changing? Well,

26:59

within our software function, a significant portion

27:01

of the software team, should say the advanced

27:03

majority of the software team will be part of this joint venture. The

27:05

joint venture will look, feel, behave

27:08

like Rivian. It'll be a Rivian

27:10

entity, but it'll have ownership that's

27:13

not just Rivian, but also Volkswagen. The objective is

27:15

to make it look and feel as much like

27:17

Rivian as possible. And that's from

27:19

a recruiting point of view. That's from equity competition point

27:21

of view, all of the above. Me

27:23

leveraging our existing facilities footprint will

27:25

be growing the team, not surprisingly

27:28

to support the much greater

27:30

scope of work that we're now gonna have

27:32

from a application's execution point of view. And

27:35

then from an electronics point of view, the

27:37

subset of our electrical engineering team that's

27:40

responsible for design of these computers will move

27:42

in. But with the exception,

27:45

our self-driving platform, both the perceptions

27:47

of the cameras we design in-house,

27:50

the radar systems, and the

27:53

entirety of the compute platform. So the design

27:55

of the computer system, the

27:57

chip selection, all of that will stay separate from this joint venture

28:00

that's taking place. completely within Rivian. What about

28:02

the rest of Rivian? How is that structured? It

28:04

stays the same. I lead all products. All the product functions

28:06

report to me. So there's a

28:08

propulsion lead that has drive units and

28:10

battery systems reporting to him. There

28:13

is a electrical lead, which has

28:15

all electrical hardware, inclusive of computers,

28:17

cameras, silicon selection

28:20

reporting, in this case, into her. We

28:22

have a chassis body interior

28:24

lead. You can think of it as like

28:26

the traditional vehicle leader that has

28:28

all the bits you see that reports into

28:31

me. We have a safety

28:33

and attributes leader. So that's

28:35

attributes is like all the characteristics

28:37

of the vehicle, which we test and design requirements

28:39

around that reports into me. We

28:42

have a program leader that's responsible for running

28:44

the programs, both on the consumer

28:46

side, R1, R2, R3. On

28:49

the commercial side, our EDV that reports into a

28:51

single program's leader. And let's see.

28:53

We have a head of design who reports to me. And

28:56

then what am I missing? I think I covered them all. When

28:59

you expand those programs to R2 and R3 and so on, will

29:02

those have different leaders, different teams, or are they

29:04

offshoots of R1? Yes, I think of

29:06

it almost like there's a vertical function around

29:08

a capability set. So body

29:10

interior chassis, that's a team. But

29:13

then there's programs within that. So within

29:15

the body chassis interior vehicle team, there's

29:17

a R1 team, there's an R2 team,

29:19

an R3 team. And

29:21

individuals move between those. So one

29:24

can imagine the vast majority of those teams are now

29:26

on R2. There's very few people that

29:28

are supporting R1 because R1, we've

29:30

launched the update. It's stable. The

29:33

significant portion of the company is in R2 or R3. The

29:36

same is true for Propulsion. So we

29:39

just launched all new drive units, new quad,

29:41

new tri, new battery packs in R1. Those

29:44

teams are all now really heavily

29:46

dedicated to R2. Even before

29:48

the launch of Peregrine, you can imagine a lot of the teams

29:50

are already on R2. So that structure,

29:53

to be capable of running and operating multiple

29:55

programs at the same time has evolved. And

29:57

we've worked on it quite a bit. But

29:59

it. It's like one of the best functioning

30:01

parts of the business today. Yeah. The

30:03

reason I asked that question, I asked

30:05

it basically to everyone is car makers

30:07

have the widest range of options. Like

30:09

over time, car companies have been structured

30:11

in every possible way. Tech companies are

30:13

usually pretty functional. Are you thinking that

30:15

eventually you'll have to switch from this

30:17

kind of big functional organization, especially as

30:19

you are maybe making more revenue from

30:21

your JV with Volkswagen and things like

30:23

that? I don't know. One

30:25

of the things that I've realized

30:28

and worked towards was to have as

30:31

few degrees of separation between me and

30:33

the teams that are doing engineering. And

30:36

so often within large car companies, in

30:39

part because of their scale, and I think just in

30:41

part because of the history, there's quite a few layers

30:44

between the actual technical leaders that

30:46

are making technical decisions and the

30:48

CEO. Whereas within Rivian, the

30:51

technical leaders report directly to me.

30:53

It means I have a large number of direct reports

30:55

because everything I just described, the whole product team reports

30:57

to me. And then I have, that's

30:59

with my chief product officer hat on, and then I have

31:02

the CEO side of my role. So I have a CFO

31:04

that reports to me, general counsel reports to me. And

31:06

so the way I run the

31:08

team is I have a product leadership team meeting

31:11

like my regular staff meetings around product leadership. And

31:13

we have quarterly off sites and all the things

31:15

you'd expect for someone who's running

31:17

a product and technology organization to do. And I

31:20

have a similar set of meetings

31:22

that happen from like an executive leadership

31:24

point of view. And so in

31:26

the executive leadership team, I'm both the CEO and I

31:28

also represent product. That's worked really well,

31:31

but it's also something that we've iterated on quite a bit

31:33

as a team. And for me, it

31:35

took a while to make sure we had the

31:37

right rest of the leadership team that would give

31:39

me the bandwidth to be as focused on product

31:41

as I am. Yeah. Well, I have to have

31:43

you back maybe next year after

31:45

R2 and R2. This year still works. Yeah. Because

31:47

I mean, it works when you have one product, right?

31:50

You hit R1 and now you're going to have more.

31:52

And I'm always curious because that seems to be the,

31:54

especially founders near the founder. That seems to be the

31:57

scale point. One of the things I've learned over the

31:59

last year, we've had a lot of great over time

32:01

is the right organizational structure in two or three years

32:04

is likely different than the organizational structure that's

32:06

most effective today. And

32:08

when I've preemptively tried to

32:10

pull what I think will be the

32:13

future state organization structure into today, it

32:16

generally is the wrong decision. So if I

32:18

said, let's design this to look like a

32:20

company that has 10 different

32:22

products, theoretically, you can understand

32:24

why we did it. I would say, oh, we're getting ready

32:26

for when we eventually have 10 different products. But that's so

32:28

in the future that right now we don't, we have an

32:31

R1 and we have a new platform which

32:33

we call a mid-size platform, but it's R2

32:35

and R3, which is a sibling set of products. And

32:38

those products need to be, you know,

32:41

home run over the fence, like the just

32:43

absolutely insanely good. So the whole future of the

32:45

business depends on it. So there's not a

32:47

lot of decisions that we're taking lightly. We're

32:49

looking at every inch of the vehicle. And in

32:51

the case of R2 and R3, really,

32:54

really focusing on costs so that out of

32:56

the gate, they have a

32:58

much better cost structure than what we launched with

33:00

on R1 so that we can get to scaled

33:03

profitability and healthy, positive

33:05

free cashflow. Yeah, this is great.

33:07

It leads right into the other classic decoder question. How

33:10

do you make decisions? What's your framework? In

33:12

our business, I say this all

33:14

the time, but like the thing about a car is

33:17

the number of decisions is so significant. We've

33:19

tried to estimate it. I would argue there's

33:22

many tens of millions of decisions necessary to

33:24

be made in development of a car different

33:27

than if you were designing, let's say a whiteboard

33:29

or a water bottle or something where conceivably

33:31

one or two people could make every single

33:33

product decision on the entire thing by

33:36

necessity, unless you were going to take 20,000 years to develop

33:39

the product and live forever. Like you need to

33:41

have a lot of people working in parallel, making

33:44

truly thousands of decisions every day. And

33:46

those decisions may really be really big, like what's

33:49

the size of the battery pack to really

33:52

small, like what's the radius on the corner

33:54

of a part to minimize stress concentration, like

33:56

those kinds of things. What

33:59

we've done in terms of... of trying to

34:01

ensure that to the

34:03

extent possible, the many millions of

34:05

decisions we'll make over the course of developing a

34:07

product to make sure those feel

34:09

as if one single brain made all those

34:12

decisions, as we talk a lot about the

34:15

philosophy of how we make decisions. What's

34:18

the purpose of the product? What's

34:20

the trade-offs we're willing to make

34:22

around cost versus performance versus perceived

34:25

quality? We have lots

34:27

and lots of iterations around reviews.

34:30

We essentially work really hard to train the organization

34:33

so that the front of the vehicle feels like

34:35

it was designed by the same team as the

34:37

back of the vehicle. The way we approach cost

34:39

optimization in the interior feels consistent with how we've

34:41

approached it in let's say the chassis

34:44

system. And we don't always get it right.

34:46

There are mistakes that get made. We have to fix them. There

34:48

are mistakes that get made that we have

34:50

to address. But we

34:52

do really consciously understand that we do need

34:54

to make a lot of decisions. So for

34:56

us to be functional, we have to have

34:58

highly distributed decision-making. We built

35:00

some frameworks around this. So we understand

35:03

who's the decision maker, who's the, we say who's the D,

35:06

who do we need to inform about the decision, who

35:09

are the people that have to be

35:11

a participant in providing input into the decision.

35:14

And some of these, like my example of like

35:16

a radius on let's say, a part that comes

35:18

together, let's say a welded assembly or a cast

35:20

part, probably one person can make that. There's probably

35:22

not a lot of people involved, but

35:25

on something like what's the door

35:27

opening look like on the car, there's 50 people

35:30

that'll be involved. And there's a seal team,

35:32

there's a window team, there's a door closures

35:34

team, there's a scuff and paint quality team.

35:37

There's like a lot of people that play

35:39

into that. Some of it takes

35:41

practice. When we first started, we didn't

35:43

have as much experience making these kinds of distributed

35:45

decisions. And now it's like, I really feel an

35:47

R2 where the teams are flowing, the

35:50

things that we can't reach decision on get

35:52

escalated. Ultimately, if the escalation point can't

35:54

make the decision, the escorts again, it gets to me

35:57

and then my role is to help navigate decision. But I'd say,

36:00

I end up, as a percentage of total

36:02

decisions, I'm making a very, very small percentage of the decisions.

36:04

I participate in the big decisions, but every day, as

36:06

we're in this conversation, many decisions are getting made as

36:08

we speak. You used some Amazon

36:11

language already in this conversation. You said

36:13

One Way Door, which is a classic

36:15

Amazon decision-making vocabulary. You said, who

36:17

has the D, which I think is also Amazon. You very much

36:19

started with $700 million from Amazon. How

36:21

much of Amazon's decision culture have you

36:24

inherited, and how has that changed? I

36:26

think a lot of Amazon's strengths, because

36:28

Amazon invested in us in 2019, but two

36:31

years before

36:33

we launched our first product. That

36:35

influence has been really helpful. I think One Way Door

36:37

is a key part of their decision framework, which is,

36:40

if a decision's a One Way Door and it has big

36:42

implications, spend time on it. If

36:44

a decision's reversible and doesn't

36:47

have huge implications, make

36:49

it quickly. That's certainly true

36:51

in a vehicle. The nature of our product, there's

36:55

30 plus thousand discrete parts, 2,500 source

36:57

components. There's just

36:59

such a large volume that it's

37:02

inevitable that mistakes or things will

37:05

get done without something having to

37:07

be revisited. I think the

37:09

One Way Door concept is a big one that we've really connected

37:11

with and associated with. The

37:14

other thing that we try really hard to achieve,

37:16

we don't always achieve, and I'd say that I don't think there's

37:18

any company in the world that always achieves this, is

37:21

absolute clarity around who is responsible

37:23

for the decision. It's key

37:25

for accountability. It's a critical element for how

37:27

we truly enable scaled

37:30

distributed decision making. We

37:32

do spend time on that. If something's unclear, you'll

37:34

be in a meeting and you

37:37

find yourself in this infinite do loop of debate.

37:39

You're like, wait a second. You say, who's the

37:41

D? Who owns this decision? Somebody raised their hand.

37:43

What do you think and why do we not

37:45

have a better framework? It's

37:49

just a very efficient way to help navigate

37:51

driving the efficacy of the

37:53

teams. Let's put this into practice.

37:55

A big decision that you had to make recently was you

37:58

decided to expand the factory. And

40:00

so it was a nice way to have the first plant launch where

40:03

it takes some of that risk out. That's a question we get

40:05

asked all the time. We were worried about cannibalization. But the third

40:07

reason was it allows us

40:09

to minimize the risk of launch and speed

40:12

the launch up because we're taking a team

40:14

that we've, you know,

40:17

over time, painfully in many

40:19

ways, brought the team to a place where

40:21

it's now working well. You know, when we launched, we

40:23

didn't have experience in training. We didn't have experience in

40:25

running a plant. We now have a high functioning team.

40:28

And so we said, boy, it'd be great to take this high functioning

40:30

team and launch the next platform.

40:34

And so rather than launching first

40:36

in Georgia, where we have new plants, new product,

40:38

new team, some new technology

40:40

all at once, we're now going

40:43

to have new product and existing plant with existing

40:45

team. So it's a way to reduce the amount

40:47

of time that market and remove the risk. Now,

40:50

saying that Georgia is still a really important

40:52

part of our overall strategy. And in terms

40:54

of R2, it'll be our largest R2 plant.

40:56

It's a 400,000 unit a year

40:58

plant is what's been designed. You know,

41:00

just talking to you and then thinking about Rivian over

41:02

the years, it feels like a lot of the game

41:04

you're playing is just sort of

41:06

managing cash till you get to the appropriate scale. This

41:08

has been written about a lot. I'm sure you are

41:11

frustrated with some of the coverage, but it's, it's sort

41:13

of the game, right? You Rivian burns a lot of

41:15

cash. I think you're still losing money in each R1

41:18

unit you're selling. You've said you're

41:20

going to get to annual profit this year. What's

41:22

the actual phrase? We saw we're going to get

41:24

the positive gross margin. Positive gross margin this year,

41:26

but you still have to like turn profits.

41:29

You got a bunch of investors. You got to pay back. Is

41:32

that how you're thinking about this dance? Like I

41:34

got to get to volume and R2 and R3,

41:37

scale up Georgia. Now you're making 600,000 cars

41:39

a year at the two plants. And

41:42

that'll, that's it. We're, we're often running

41:44

or is there, is there

41:46

another step after that? No, that's

41:48

it. The thing to keep in mind

41:50

is we're investing very heavily into technology

41:52

platforms and vehicle platforms that are designed

41:55

for scale. So if we look

41:57

at what we produce today, we're, this year

41:59

we've our guidance. for the years 57,000

42:01

units of production and roughly

42:03

57,000 units of deliveries. But

42:06

we've got completely in-house electronics, completely in-house

42:08

software stack, in-house perception stack that we

42:10

just launched on the Gen 2, complete

42:13

in-house autonomy. Each of

42:15

those are huge development efforts, and we're

42:18

making those because we're bullish

42:20

on the long term for the business, and

42:22

we believe the structural cost advantages, structural performance

42:24

advantages that result in the end are

42:26

worth it. But that base

42:28

metabolism of the business that results from

42:30

being so heavily vertical in those areas

42:33

means we need a certain level of scale to

42:36

cover that. That's always been the

42:38

case that we put that in our S1, and that's why R2 and

42:40

R3, you know, in that platform

42:42

is so important for scale. What

42:44

we didn't anticipate, if I

42:46

were to wind the clock back to 2019 or 2020, is when we were

42:50

sourcing R1, we had to

42:53

go out to suppliers in 2018 and 2019 when the

42:55

auto industry was at

42:57

peak volume, so things were like humming. And

43:00

we had to go convince suppliers to

43:02

spend time, resources, and bandwidth on

43:05

supplying us parts with

43:07

the, in 2018, 2019, a brand that was

43:09

very unproven for a company that

43:11

didn't have a working plant for a product that wasn't

43:14

yet complete, and in an

43:16

environment where it wasn't clear how rapid

43:18

the demand for electrification would grow. So

43:21

we had very little leverage, and so we

43:23

had to sign up for massive risk premiums

43:25

for sourcing the bill of materials that went

43:27

into the launch configuration of R1. And

43:30

our assumption all along was that as soon as

43:32

we launch, we'll see the success. Those companies will

43:34

want to continue working with us on R2, and

43:37

we'll have leverage to then negotiate those

43:39

risk premiums down. And

43:41

we made some progress that you can see it

43:43

in our quarter-over-quarter improvements. What

43:46

we didn't anticipate was the supply chain crisis, and

43:48

so the supply chain crisis hit us in the

43:50

base of our own we launched. And

43:52

so all these suppliers that we thought we'd be able to say,

43:54

hey, look, we're doing great. The product's

43:56

the best-selling premium EV in the United

43:58

States. It's the Arwinist's. the best selling premium

44:01

vehicle EV or non EV in California. And we're

44:04

about to launch our to work with us to

44:06

come down and cost those suppliers that actually we

44:08

don't have enough supply, can you pay us more

44:10

money? It was just like a

44:12

perfect storm. And we finally have gotten through that,

44:15

where we've resourced a very significant portion or bill of

44:17

materials for any of those suppliers that worked with us.

44:19

That was great. They lowered the price they treated us

44:21

as a as a long term partner. For

44:24

the suppliers that didn't that weren't willing to remove

44:27

the almost extortion level

44:29

premiums we had to move on.

44:31

So we had to break those supply agreements, we had to

44:33

go bring on new suppliers, suppliers that wanted to be part

44:35

of our long term story. Yeah,

44:37

that's a lot of effort to replace the bill

44:40

of materials in a car. So is that drive

44:42

the zonal architecture 17 EC used to seven was

44:44

that an opportunity for you to say we're leaving

44:46

these guys behind? That was more of a technology

44:49

move. That's more on things like windshields

44:51

or seats or stent metal

44:53

parts is the rest of the vehicle that that had

44:56

to be resourced. And you said you're

44:58

at the R1 events you saw it but the I mean,

45:00

the car looks very similar, but most

45:03

of it's new. So even everything under the

45:05

surface is new. And so that is

45:07

what's giving us a step change in cost structure, which

45:09

we'll start to see near the end of the year,

45:11

which is back to your capture of

45:13

my statement that will be positive gross margin by

45:16

by q4 this year. We

45:20

have to take another quick break. When we're back,

45:22

I ask RJ some burning questions about test driving

45:24

the second generation R1S. Ryan

45:31

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46:34

back with Rivian CEO RJ Scrange to talk about

46:36

the second generation R1S, which I had the chance

46:38

to test drive over the weekend. So

46:41

I spent the weekend in a Gen 2 R1S. It

46:43

was a lot of fun. Very fast. Great drive train.

46:45

I had the new Enduro motors and the dual setup.

46:47

It's good. Yeah, the dual setup. Imagine four of those.

46:50

The quad motors, nuts. I got

46:52

a lot of tickets when I was a teenager. I'm not looking

46:54

to get tickets as an adult, but I thought

46:56

about it. It's an expensive car. I had

46:59

the base model. It was still almost 90K

47:01

as options. I

47:03

look at the landscape for,

47:05

you know, you spent 90K on a Benz.

47:07

You're in basically a pillow. A $90,000 F-150,

47:11

like a Platinum F-150, is like

47:13

a pure luxury experience. It's almost

47:16

like ridiculous. The

47:18

R1S is not that. Right. Is

47:20

all that money in the drive train? Is it in

47:22

the new motors? Is that what people are

47:24

buying for the money? Is it just having an EV? What

47:27

you drove, it sounds like you're in like a

47:29

dual performance Max pack. So our biggest battery pack

47:32

with our two motor system, a

47:35

performance frame of that. As you

47:37

said, probably $90,000. I don't know exactly

47:39

which one. But the base price on

47:41

the vehicles around $75, $76

47:44

for the base R1S, which is a smaller battery

47:46

pack, is a very similar drive train to what

47:48

you had. It's a similar acceleration. One

47:51

of the things we focused on when we developed

47:53

the product and the portfolio is to give people

47:56

choices along the price spectrum. So if you're highly price sensitive,

47:58

you have to give people choices. you

48:00

can get something that's really nice for 75, $76,000. If

48:04

you want a lot more range or more performance,

48:06

you can spend up from there. With the new

48:09

tri-motor and then our updated quad,

48:11

it allowed us to move the pricing levels

48:13

even higher for the highest spec because the

48:15

performance is now, it's

48:17

just so staggering. But this is kind of the

48:20

pricing matrix trap, for

48:22

lack of a better word, right? You're selling a very expensive

48:24

car that is priced, even at the low

48:26

numbers at 75, 76, you're

48:29

just fully in luxury car territory. But that's not

48:31

Rivian. I don't think you're trying to sell a

48:33

luxury car, you call them adventure vehicles. The

48:36

expectations around the number are of one experience, and then

48:38

you're still losing money in each one that you sell.

48:40

How do you bring that in line? Is that just

48:42

the job that R2 is meant to do? We

48:45

think of the R1 product has always been

48:47

thought of as our flagship vehicle. So it's

48:49

gonna be our highest

48:52

priced vehicles. We think there's a subtle difference, but

48:54

it's important. We think of them as very

48:56

premium vehicles, but not luxury, because they're vehicles that are

48:58

designed to be used. You can get them dirty, you

49:00

can drive them off road. It was very clear that

49:02

I could hose out the inside of this car. Yeah,

49:04

they're designed to be heavily used. There

49:08

was a moment when my six year old was like a little

49:10

car sick in traffic, and I was like, oh, it'll

49:13

be fine. I'll just hit it with the garden hose.

49:15

We got through it, it was fine. She watched the

49:17

screen. That's good, I like that. That's hilarious. So the

49:19

R2 though is a much lower cost architecture. We had

49:21

an investor day where we talked about some of this,

49:23

but it benefits from some of the

49:25

supply chain leverage that I talked about before, where

49:28

we're sourcing this from a very different

49:30

vantage point. R1, its success has been

49:32

really helpful in sourcing R2, because many

49:35

of these suppliers, which I remember meeting with in 2018,

49:37

2019, and

49:39

they decided to put pricing that had

49:41

a lot of premiums. And what they've seen is, basically

49:44

what we've said we were gonna do, we've done.

49:46

So the volumes we anticipated were now hitting. They

49:49

also see that the R1 has been

49:51

a huge market success in

49:54

terms of electric vehicles over $70,000. It's

49:57

by significant to be the best selling vehicle. So

50:00

it outsells Model S, it outsells Model X. So

50:02

in that premium segment, it does really well.

50:05

And so the hope is if we can take the

50:07

success we've had at price points, as you

50:09

said, north of $70,000 and

50:12

translate that to price points north of $40,000, if

50:16

we have any semblance of the market share that

50:18

we've been able to capture at the high end

50:20

at this more middle price band,

50:22

call it the average, near the average transaction price of

50:25

a vehicle in the United States, we

50:27

hope that will translate to significant volume, certainly

50:29

well beyond what we can produce in normal and

50:32

allow us to turn on our Georgia facilities

50:34

to supplement the demand that exists there. Do

50:37

you anticipate that you're gonna start making money

50:39

in R1 as you hit scale as this

50:41

goes on? When do you think that will

50:43

happen? As we

50:45

said, this Q4 will be positive gross margins

50:47

on a unit basis that'll make money by

50:50

the end of this year. The scale

50:52

of our operating expenses, the scale of our

50:54

R&D is very large. So

50:57

the denominator of R1 revenue just isn't big

50:59

enough. We need more volume to

51:02

cover all of our operating expenses. But

51:04

the question of, does making one more

51:06

car lead to us having more

51:08

or less money? The answer to that will be

51:10

yes, it will lead us having more money. Is that

51:12

gonna be the case for R2 and R3 from

51:14

the start? Yeah, so that's a big difference. And

51:17

we haven't given any of the numbers

51:19

yet, but sourcing

51:21

R2 has been about as different as one

51:24

could have ever imagined from R1. Now use

51:26

an anecdotal example just to illustrate the point.

51:29

On R1, when we would be

51:31

sourcing lots of the components, I would go

51:33

to Detroit to meet with suppliers and

51:36

maybe I would get a

51:39

vice president to

51:41

meet me in some conference room after waiting in a

51:43

lobby for 30 minutes for a meeting that the suppliers

51:45

laid to. More often than not,

51:47

it'd be like a senior manager of sales

51:49

or maybe a director of sales. We

51:52

were very low in terms of how those suppliers

51:54

prioritized us. If I contrast that with the same

51:57

systems I got the same suppliers on R2. the

52:00

CEOs of those suppliers are flying to normal

52:02

Illinois to meet with me. And

52:05

so it's such a different sourcing

52:07

environment. So the pricing that we're seeing for

52:10

similar components is

52:12

much, much lower. Now on top of that, we've

52:15

architected the vehicle to be simpler. You

52:17

know, R1 is a pretty

52:19

remarkable thing. It's, you know, active damping.

52:21

It's got electro hydraulic roll control. It's

52:24

got massive adjustment in the ride height

52:26

with air suspension. Whereas R2 is a

52:28

passive spring, semi-active

52:31

damper. Pretty straightforward, you

52:33

know, passive anti-roll bar in

52:35

the chassis system. Body architecture

52:37

isn't designed for the extreme off-roading

52:40

of what we see in R1. You

52:42

know, it's still a capable vehicle off trail, but it's not

52:45

nothing like what we did with R1. You're

52:47

anticipating a lot of demand for R2, right? Like

52:50

it feels like you're gearing up for this to

52:52

be the mainstream vehicle. There's a

52:54

lot of just noise about the

52:56

EV industry right now or sales up, are

52:58

they down? Is it just Tesla sales are

53:00

dropping? Is it people are, all

53:02

the early adopters already bought it. Do you

53:04

see the latent demand for a car like

53:06

R2, like ready

53:09

for your ambition? It's

53:11

funny you say latent demand. I actually use that exact phrase

53:13

all the time. There's a

53:15

massive amount of bias

53:18

that's gone into describing what's happening in

53:20

terms of EV growth and

53:23

the causality of its slowdown in growth. Notice

53:25

I said slowdown in growth. It's still growing,

53:27

just not growing as fast. But

53:29

the causality of that is something that

53:31

we can debate. And I think more

53:33

often than not, people are assigning the causality to

53:36

say there's not a lot of demand for EVs.

53:39

And often the folks that are saying that are saying

53:41

that because they've developed and launched EVs that haven't done

53:43

that well. What I would say

53:46

is the primary reason for the slowdown

53:48

is there is an extreme, truly

53:51

extreme lack of choice. If

53:53

you want to spend less than $50,000 for an EV, I'd

53:56

say there's like a very, very small

53:58

number of great products. Tesla, you know,

54:01

Model 3, Model Y are highly compelling,

54:03

great products, but they don't have

54:05

a lot of competition. And

54:07

the products that are trying to compete with them

54:09

more often than not, without being specific have

54:12

unfortunately replicated the

54:15

package, the shape or the overall

54:18

proportion of the vehicle such

54:20

that they're branded, they're not a Tesla

54:22

branded vehicle, but they decide to. The

54:25

center line of the vehicle is almost identical to

54:27

a Model Y. The seating package is within millimeters

54:29

of a Model Y. The performance

54:31

is slightly worse than a Model

54:33

Y. So ironically,

54:36

because of the Model Y success, you have a

54:38

lot of incumbents that have built products that look

54:40

and feel and are shaped a lot like a

54:42

Model Y. That's very different

54:44

than the ICE, the internal combustion space where

54:47

you have hundreds of choices, lots of

54:49

brands, lots of variety of

54:51

form factor. And so what

54:54

we've witnessed over the last few years is because

54:56

of lack of choice, we've had a lot of

54:58

customers that have gone to one single brand and

55:01

have had to have a lot of elasticity of

55:03

their form factor desires. So maybe they wanted a

55:05

true SUV and got a very

55:07

car like crossover with the Model Y. Maybe

55:10

they wanted something that was a little bit bigger, but

55:13

they got something that was more like the Model

55:15

Y. Maybe they didn't love the Tesla look, but

55:17

it's the best products they took the Model Y.

55:19

So I think you have a

55:21

market that's fairly saturated with Teslas. And

55:24

I think the customers that are waiting on the sidelines

55:26

saying, you know, I bought a Toyota

55:28

RAV4, I bought a Highlander and I want

55:31

that kind of SUV like profile,

55:33

but I want an EV, but there's nothing out

55:35

there for me. They're probably still waiting. We

55:37

see that evidenced through the

55:40

really positive reaction to the R2. And

55:42

the R2 very intentionally, much like we did with R1,

55:45

it's not trying at all to be a Tesla Model

55:47

Y. It's going to compete from a price point point

55:49

of view, very similar pricing. It's

55:51

very similar size. It's slightly shorter than a Model

55:53

Y, but it's not trying to replicate

55:55

a Model Y. And I think that's not to say Model Y

55:58

isn't a great car. I think it's an awesome car. Yeah,

1:02:00

in the back seats. Yeah. The front seats, they're just

1:02:02

right there. But in the back ones, on the R1,

1:02:04

they're a little hidden away. That's a

1:02:06

great question. We've gone to electronic, just so anybody's listening,

1:02:08

we have an electronic release on the inside of the

1:02:11

car instead of a manual latch. And

1:02:13

the benefit of that is it allows the release to

1:02:15

be software defined, and you can open and close, or

1:02:18

open the door without necessarily having to pull a

1:02:20

cable. In the back of

1:02:22

the vehicle, there's only an electronic release. And

1:02:24

so the scenario in which you need

1:02:26

to get out of the vehicle, in the case of, let's

1:02:28

say, like going into water, what

1:02:30

we're actually working on is when you're in the vehicle,

1:02:33

since it's being submerged, the window's lower. That's

1:02:36

actually the most effective way to get out of the car is to be

1:02:38

able to climb out the window. So

1:02:40

that's something we're looking at very closely. What we

1:02:42

do on R2, whether there's a handle or whether

1:02:44

we lower the windows or use the front door,

1:02:46

that's a question. We haven't answered that. But it's

1:02:49

one that a lot of people last about. Yeah.

1:02:52

It's interesting how many people are focused at that with R1.

1:02:55

Well, it's a very, very extreme corner case

1:02:57

of a car being submerged. And there's lots

1:02:59

of ways to solve getting out of it

1:03:02

that are beyond just the release. But that's pretty

1:03:05

much what people are, like

1:03:07

what happens if I find myself in a lake? How do I get

1:03:09

out? The reality is it's very hard to

1:03:11

open a door once you're submerged, as you probably know. So

1:03:14

the better thing to do is have the

1:03:16

windows open as it's sinking. Yeah. All right,

1:03:18

last one, much more minor. You mentioned maps

1:03:20

and the mapping system. This is just me.

1:03:23

The way the map zooms when you're

1:03:25

getting to a corner has consistently confused

1:03:27

me every time I've driven an R1

1:03:29

car because it changes the distance that

1:03:31

you have to think about. Can

1:03:33

you just give me a setting to turn that one off? We

1:03:35

could. Look, it's an

1:03:37

audio show. RJ is looking off in the distance,

1:03:39

being like, what should I say? Yeah,

1:03:43

we could. Yeah, we could definitely do that. I'm just trying to

1:03:45

think of the mirror tilting I agreed

1:03:47

with. I could give you one. This one

1:03:49

doesn't bother me. But now that you brought it up, I'm

1:03:51

sure I'll see something. Well, if you spend all your time

1:03:53

in a car without it, then you have one with it.

1:03:55

You're like, I'm looking at the map, and the scale has

1:03:57

changed. This will be the first

1:03:59

call I make after you all. team to see if we can

1:04:01

fix that. Fair enough. All right.

1:04:03

And then when is the R3X coming out? That's my

1:04:05

last question. When can I buy an R3X? Oh,

1:04:08

I wish tomorrow. I'm so excited about the R3X. It's

1:04:11

probably the car that we get the most questions

1:04:13

about. And it's

1:04:16

just, I mean, the packaging on it is

1:04:18

just exceptional. But as soon as we possibly

1:04:20

can, but we're not giving a date. And

1:04:23

we are learning from previous mistake we made, which is when

1:04:25

we launched R1, we launched R1T, R1S, and

1:04:27

the commercial van all at the same time. So

1:04:31

we sort of like almost choked to death trying

1:04:33

to ingest that much complexity. So what we're doing

1:04:35

with this new platform is we're launching R2 first,

1:04:38

allowing some time to get that

1:04:41

stable and then launching R3. I will

1:04:43

say this, the first R3 that we're launching, it's

1:04:45

going to start with R3X. And then

1:04:47

we'll bring in base R3 after R3X. So

1:04:50

that's good. That's news. I like that. Yeah, that's news. All

1:04:53

right. We haven't announced exactly when. But everyone at Rivian

1:04:55

is highly incentivized because we all want one so bad

1:04:57

to get the R3X in as soon as possible. It

1:04:59

does feel like it's going to be hit. RJ,

1:05:02

thank you. You've given us a lot of time. Thank you, Sir. I'm sure you're

1:05:04

going to be a decoder. Yeah, it's fun. Thanks so much. I'd

1:05:10

like to thank RJ for taking the time to join Decoder.

1:05:12

And thank you for listening. I hope you enjoyed it. If

1:05:14

you'd like to let us know what you thought about this

1:05:16

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1:05:18

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1:05:20

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1:05:22

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1:05:24

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1:05:27

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1:05:33

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1:05:35

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1:05:37

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